Post on 13-Apr-2017
YOURCABS.COM
R I T U PA R N A S A R KA R
PROBLEM STATEMENT
• Booking cancellations by the company due to unavailability of a car.
• Decrease in Customer satisfaction.
OBJECTIVE
• To improve the customer experience by taking(alerts) preemptive actions
APPROACH
• Understand the listed parameters and its interaction with cancellation.• Vehicle Type• Travel Type• Package Type• Channel of Booking• Some other insights
VEHICLE TYPE• Vehicle type 12 accounts for 73.4% of the transaction• Only 8.4% of these vehicles are cancelled • But these 8.4% accounts for 85.2% of the total cancellations• Vehicle type 85 & 89 accounts for 5.5% for the transaction each.• But 12.5% of vehicle 89 are cancelled compared to 0.4% of vehicle 85.
TRAVEL TYPES
• Point to point (P2P) is the most preferred.• P2P contributes 79% of the transactions• Cancellation under P2P mode contributes 88.6% of the total
cancellations
PACKAGE ID• Package ID is only available for booking
done under “Hourly Travel” mode.• “4hrs & 40kms” (P1) is the most
preferred package followed by “8hrs & 80kms” (P2).
• P1 contributes 46.4% of the total transactions while P2 contributes 35.8%.
BOOKING CHANNEL• Desktop booking accounts for 35.2% of the transactions and Mobile
booking 4.3%• Only 12.5% of the Desktop bookings are cancelled but it accounts
for 60.8% of the total cancellations.
OTHER INSIGHTS• Areas to focus for
expansion of business• 176• 1349• 34• 1379• 1216• 626• 839
Areas where cancellation rate is more than 25% and total transactions are more than 30 units based on From_Area_ID column.
CONCLUSION
- Restrict pre-booking in “Point-to-point” mode to maximum 1 hour before time of travel.
- Re-structure the packages of “Hourly Rental” mode.
- Promote the Online and Mobile booking channels.- Arrange cars in areas where rate of bookings are
high.
THANK YOU