YOURCABS.COM

R I T U PA R N A S A R KA R

PROBLEM STATEMENT

• Booking cancellations by the company due to unavailability of a car.

• Decrease in Customer satisfaction.

OBJECTIVE

• To improve the customer experience by taking(alerts) preemptive actions

APPROACH

• Understand the listed parameters and its interaction with cancellation.• Vehicle Type• Travel Type• Package Type• Channel of Booking• Some other insights

VEHICLE TYPE• Vehicle type 12 accounts for 73.4% of the transaction• Only 8.4% of these vehicles are cancelled • But these 8.4% accounts for 85.2% of the total cancellations• Vehicle type 85 & 89 accounts for 5.5% for the transaction each.• But 12.5% of vehicle 89 are cancelled compared to 0.4% of vehicle 85.

TRAVEL TYPES

• Point to point (P2P) is the most preferred.• P2P contributes 79% of the transactions• Cancellation under P2P mode contributes 88.6% of the total

cancellations

PACKAGE ID• Package ID is only available for booking

done under “Hourly Travel” mode.• “4hrs & 40kms” (P1) is the most

preferred package followed by “8hrs & 80kms” (P2).

• P1 contributes 46.4% of the total transactions while P2 contributes 35.8%.

BOOKING CHANNEL• Desktop booking accounts for 35.2% of the transactions and Mobile

booking 4.3%• Only 12.5% of the Desktop bookings are cancelled but it accounts

for 60.8% of the total cancellations.

OTHER INSIGHTS• Areas to focus for

expansion of business• 176• 1349• 34• 1379• 1216• 626• 839

Areas where cancellation rate is more than 25% and total transactions are more than 30 units based on From_Area_ID column.

CONCLUSION

- Restrict pre-booking in “Point-to-point” mode to maximum 1 hour before time of travel.

- Re-structure the packages of “Hourly Rental” mode.

- Promote the Online and Mobile booking channels.- Arrange cars in areas where rate of bookings are

high.

THANK YOU