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PushThe creative thought process

The mot ions of thought p rocess constant l y push -

ing the l imi ts to achieve the goal fo r that par t icu lar

p ro jec t . This book is p rac t ical l y the showcase of my

c reat i v i t y, thought p rocess and to demonst rate how

I approach th ings.

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chomchon tummanon

SchoolAcademy of Art University

ClassSenior Portfolio

InstructorMary Scott

Cover StockAerostox Black – BV 19990

Text StockNeenah environment® text 80lb. 100%

TypographyITC Franklin Gothic Std / Faxo

Printer / BinderyHH Imaging / The Key Printing & Binding

Copyright ©2009 by Chomchon Tummanon

Jup@tummanon.com

415.290.0181

www.tummanon.com

SoftwareAdobe Creative Suite 4

CameraNikon D80

Photography Chomchon Tummanon Kaona Nilavajara Pat Sathienthirakul

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colophon

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chomchon tummanon

CHILL IMPULSE Flashing back on an icy time

A IR+WATER Sustainable product design

POWER OF FIVE Coolest group project

THE SEAT OF CREATIVITY Herman Miller reminder poster campaign

CUSTOMER CARE Johnson + Johnson redesign

008 – 017

070 – 087

018 – 039

088 – 099

134 – 147

GREEN ABIL IT Y Group 41 architecture firm going sustainable

122 – 133

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table of contents

BURST OF INNOVATION Discovery channel springs campaign

CULTURE CLASH Vice versa paper samples

BIG BANDS Mrs Eaves homage’s cards

OUTBREAK Conference collateral design

110 – 121

040 – 051

100 – 109

052 – 069

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fall 2008package design 3 008 009

Chill ImpulseFlashing back on an icy time

When approached with a freedom of choices to re -design a wine label, it was only natural to f lashback to a chill winter up in the Canadian icy winter. A drive around the Niagara on the Lake, the lit tle city well known for their infamous icewine.

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fall 2008package design 3

Choosing exist ing wine company of your choice then recreate one lower -end label that suitable for their main target audiences l ine and one high-end l imited label that’s wor th col lect ing .

After exploring the wide range of wine I decided to choose a rare type of wine which is “icewine,” a deser t wine that can only be har vest exclusively during a chill winter that the grapes are frozen and it considered delicacies in many par ts of the world.

The f ina l a re two ver y d is t inc t labe l and s tands ou t f rom one another. The h igh - end labe l has a c lass ic handmade s tamps w i th s i l ve r fo i ls in -d ica t ing the va lue. There’s a runn ing bot t le’s number on the ou ts ide o f the l ips. The second label has a ver y set t le co lour w i th an accent o f red that ind ica tes the t ype o f g rapes and co lour o f the w ines.

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010 011

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fall 2008package design 3 012 013

label sketches

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fall 2008package design 3 014 015

label development

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Inniskillin2006 VIDAL ICEWINE

375ml

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spring 2009package design 4 018 019

Power of FiveCoolest group project

This p ro jec t is named af ter a g roup of f i ve young ta lents. The goal is to design an imaginar y store for Mar tha Stewar t , which wi l l car r y ever y thing f rom ar t suppl ies to i tems that soccer moms wi l l f ind interest ing.

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spring 2009package design 4

020 021

Our initial step is to create a “House of Brands,” carrying a variety of products from dif ferent brands, while being under one master brand which will be named, “Knack.” 

Our f inal step is to produce as many products as we can. Each sub -brand will be unique in its  initial ideas, themes, and styles,  but still carr y the moth -er brand’s name which works beaut i ful ly together.

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spring 2009package design 4 022 023

logo sketches / development

knack

knack

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/li-te-rä/n. anything to do with handwriting

detox

House of Brands Master brand

Sub–brands

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spring 2009package design 4 024 025

house of brands

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house of brands

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house of brands

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house of brands

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house of brands

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house of brands

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house of brands

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spring 2009package design 4 038 039

house of brands

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summer 2008Typography 3 040 041

Culture ClashVice Versa paper samples

The project focuses on vice-versa paper samples by Gmund Paper Company, comparing between two outstanding cultures from the east and the west. Stereotypes are compared throughout the book.

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summer 2008Typography 3 042 043

I decided to bring in abstraction into this par ticu-lar project since it wil l express a clearer message when comparing the two cultures. I also created a dual-sided book that opens both ways which mim-ics the way that the two cultures read.

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poster

I thought about creat ing something having two opposite ideas, or something which has dual mean-ings. The ideas is to compare two cultures coming from the recent economic withdrawal, of how the two cultures are different in many ways yet stil l experience similar problems.

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summer 2008Typography 3 044 045

covers

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spreads

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summer 2008Typography 3 050 051

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spring 2008Print 1 052 053

OutbreakConference collateral design

This print collateral presents an event, in this case a conference regarding the fastest-growing crime in the united states, “Identity theft.” 

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spring 2008Print 1

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054 055

The f i rst idea that came to mind was to relate i t to a pandemic, the concept of germs spreading is something ver y provocat ive, at tent ion - grabbing, and most impor tant ly, personal. A lot of sketches were made in order to create a handmade and personal feel.

A ser ies of awareness posters/bi l lboards were created, as wel l as a ser ies of mai lers and event p rograms made f rom over lay ing sketches to c re -ate a provocat ive ef fec t , hav ing a tag l ine that re lates to the bystanders. 

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spring 2008Print 1 056 057

logo development

_2010

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spring 2008Print 1

graphics development

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spring 2008Print 1 060 061

teaser mailer

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postcards

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ambient billboard

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spring 2008Print 1

teaser mailer058 059

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spring 2008Print 2 070 071

Air + WaterSustainable product design

Also referred to as breath-taking and breath-giving, this R3 project’s goal is to raise awareness of its surroundings and in return, create an environmen-tally friendly product to give back to nature.

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spring 2008Print 2

The initial idea is to look into problems within the working environment, researching on ways to re -duce stress and create a better working environ -ment, rationalizing the ideas before f inding solu -tions to the problems.

One amazing thing about this project is that you get to give back and create something that helps the environment in the form of a f lexible desktop furni -ture that also acts as a water-powered air purif ier.

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072 073

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spring 2008Print 2 074 075

cover

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spreads

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novo

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spring 2008Print 2 080 081

R3’s product logo development

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spring 2008Print 2 082 083

R3 product development

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spring 2008Print 2 084 085

R3 cover

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spring 2008Print 2 086 087

R3 spreads

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spring 2009Print 3 088 089

The seat of CreativityHerman Miller reminder poster campaign

The purpose of the project is to revisit the works of what many consider genius designers of our time who worked under the company, Herman Miller.

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spring 2009Print 3 090 091

I o r i g ina l l y wan ted to c rea te a new campa ign to p romote t he company bu t even tua l l y came ac ross t he idea o f c rea t ing co l l e c t i b le pos te r s o f cha i r s o f t he cen tu r y wh ich were c rea ted by many g rea t des igne rs .

I in tend to mimic hand sketches o f the chai rs, revea l ing the ac tua l f in ish as par t o f the chai rs on b luep r in t paper, w i th deta i ls o f the des ign -e rs, date d rawn and when the chai rs went in to p roduc t ion. The posters a re hand - numbered fo r a c lassy f ina l touch.

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spring 2009Print 3 092 093

sketches

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development

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spring 2009Print 3 096 097

handmade logo

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spring 2009Print 3 098 099

poster series

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spring 2007Typography 2 100 101

Big bands__________Mrs Eaves homage’s cards

A tribute to a project which I was given featuring the typeface Mrs Eaves which was created by a local bay area designer. So what’s better than creating series of cards using the Mrs Eaves to draw musical instru-ments? After all, the bay area is known for its chill and relaxed atmosphere.

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spring 2007Typography 2

Intensive research on d i f ferent inst ruments and the Mrs Eaves typeface to see i ts shapes and how i ts a lphabet works when spreading out wi th -in the same approx imate. 

Creating shapes of the musical instruments using the alphabet for each card. Mostly calm colors wil l be used in creating a nice contrast between the background and the shapes of the instruments.

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102 103

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spring 2007Typography 2 104 105

homage cards

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spring 2007Typography 2 106 107

sketches / color refinement

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spring 2007Typography 2 108 109

homage cards

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spring 2008Graphic Design 3 110 111

Burst of CreativityDiscovery channel springs campaign

The goal of this project is to create a new spring TV campaign for the Discover y Channel. A changing wind color brings a new wave of technology, knowl-edge for you to “Discover It.”

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spring 2008Graphic Design 3

To create a stat ion ID consist ing of three f rames for what is to be a 15 -seconds adver t isement for Discover y Channel’s spr ing campaign, followed by a ser ies of stat ion bug, lower third and “what’s nex t” animation. 

To create a st y le guide for the ent ire campaign including a promotional poster and a new web si te for Discover y Channel.

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112 113

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spring 2008Graphic Design 3 114 115

ambient billboards

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spring 2008Graphic Design 3 116 117

spreads

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spring 2008Graphic Design 3 118 119

web site

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spring 2008Graphic Design 3 120 121

Station ID

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summer 2007Graphic Design 2 122 123

Green AbilityGroup 41 architecture f irm going sustainable

This is f rom my f i rst sustainable redesign project, redesigning promotional i tems for an actual local archi tecture f i rm assuming the f i rms has turned 100% sustainable.

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summer 2007Graphic Design 2 124 125

Creat ing thei r new ident i t y convey ing the combi -nat ion of archi tec ture and nature, expounded on a promot ional booklet .

For this par ticular project I decided to create a pro -motional booklet, a poster, and f inally a complete set of promotional postcards.

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promotional poster

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summer 2007Graphic Design 2 126 127

logo sketches / development

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summer 2007Graphic Design 2 128 129

promotional postcards

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summer 2007Graphic Design 2 130 131

spreads

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summer 2007Graphic Design 2 134 135

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spring 2008Identity 2 134 135

Customer CareJohnson + Johnson redesign

Re -branding any company that’s listed on the  For-tune Top 100 companies. I decided to choose an established company, Johnson & Johnson.

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spring 2008Identity 2 136 137

The tough task of redef ining the image of a wel l -establ ished company but using a wel l thought of tag l ine, “Your wel l being is our inspirat ion,” cre -ates a sol id foundation to star t the project.

A successful overall redesign campaign which is based on care and inspiration, a set of unique and invention for the applications make the company that much more prominent.

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spring 2008Identity 2 138 139

logo sketches / development

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spring 2008Identity 2 140 141

cover / spreads

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spring 2008Identity 2 142 143

spreads

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spring 2008Identity 2 144 145

spreads

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spring 2008Identity 2 146 147

ambient banners

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Thank youTo all that made this possible

This book is dedicated to my dad who’s unfor tu -nately not here with us anymore and the rest of my lovely family who has always suppor ted me from the beginning and stil l continue to do so. My fr iends who always gave me some random inspira -t ions from time to t ime. I also have to thank you all the instructors, Mar y Scot t and fellow designers at the AAU. Last but not least, I’d like to thank you god for inventing energy dr inks.

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