Post on 02-Jan-2019
WDS 2012
The Olympics games were the chosen theme to celebrate the World Day of Spirometry 2012. Portugal wanted to be part and, trough Portuguese Society of Pulmonology, organized a campaign to draw attention to the breathing problems, promote the sports practice and its importance for a better life quality. This internationally campaign was integrated in WSD 2012, organized by the European Lung Foundation and the Forum of International Respiratory Societies, who chose the Olympics games for theme, showing the connection between lung health and sports.
Concept
Poster
Journalist E-mailing
Journalit E-mailing (teaser)
[Put your lungs to the test]
[Do a Spirometric test]
[Lets go put the Lungs to test]
[Start the warm up]
Be the first to arrive and give the news
RP Partners
Aurora Cunha -Athlet
Fernanda Ribeiro - Athlet
Fernanda Ribeiro (Olympic gold medalist in 1996) Prof. Carlos Robalo Cordeiro , SPP President, Prof. Teles Araújo , Lung Foundation President and Aurora Cunha, World champion
200 Spirometrics tests
37 % of respiratory
obstructions cases
numbers
Information in 300 hospitals and
health centers