Jordan Menke

COMM 447

Sporting Goods

Final Pitch

About the Locker RoomThe Locker Room is a Sporting Goods Store that offers quality specialized hockey equipment, provided by local hockey experts at an affordable cost.

“From the Locker Room to the Ice”

Placement

Products & Service

Target Market

Promotion

Websi

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Pro

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What can we expect?Schedule 2: Revenues 2015 2016 2017 2018 2019Number of Customers/day 10 12 14 15 17

Number of Days/year 360 360 360 360 360 Average Purchase/customer $ 80.00 $ 82.00 $ 84.05 $ 86.15 $ 88.31

Total Sales 288,000 354,240 417,560 470,799 530,826

Growth Rate Number of Customers   20% 15% 10% 10%

Break-even Analysis

Average Owner Compensation

• Average Owner Compensation : $ 45,750

Thank You

Questions

FinancingCapital Budget Cost

Leasehold Improvements 3,000 Furniture & Fixtures 6,558 Equipment 4,650 Net Working Capital 35,228 Total 49,436

Financing Budget $ Amount

Bank Debt (27%) 15,000Equity 40,000Total 55,000

Sensitivity Analysis

Customers/day Average 5 year ProfitAverage Owner Compensation Feasibility

8 (314) 42,051 Not Feasible

9 11,971 42,051 Possibly Feasible

10 23,483 45,750 Feasible

11 34,995 49,484 Feasible

12 46,507 53,218 Feasible

13 58,020 56,951 Feasible

Floor Plan

Marketing Budget

Positioning Map

Low Quality High Quality

Specialized

Generalized

Sport Chek

Olympian Sports

Warman SportsAl Anderson’s Source for Sports

Canadian Tire

Walmart

Locker Room

Profitability