Jon's pepsi

Post on 14-Jun-2015

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Transcript of Jon's pepsi

PepsiThe worlds best soft drink

founder of Pepsi Caleb Bradham

Born may 27 died February 19 1934

New Bern, North Carolina

Started inventing Pepsi in 1898 (as Brad's Drink)June 16, 1903 (as Pepsi-Cola)1961 (as Pepsi)

Nutritional graph Serving size 12 fl oz (355 ml)Servings per container 1

Amount per servingCalories 150[1] Calories from fat 0

% Daily value*Total fat 0 g 0% Saturated fat 0 g 0% Trans fat 0 gCholesterol 0 mg 0%Sodium 15 mg 1%Potassium 0 mg 0%Total carbohydrate 41 g 14% Dietary fiber 0 g 0% Sugars 41 gProtein 0 g

Vitamin A0% Vitamin C 0%Calcium 0% Iron 0%

*Percent daily values are based on a 2,000 calorie diet. Your ‑daily values may be higher or lower depending on your calorie needs.

USP brand image

USP name

Pepsi slogans1939–1950: "Twice as Much for a Nickel"1950: "More Bounce to the Ounce"1950–1957: "Any Weather is Pepsi Weather"1957–1958: "Say Pepsi, Please"1958–1960: "Don't be a Tramp, Buy a Can" Zane

FOR RIVALS SEE ADBRANDS LINK TO COMPARE WITH COCA COLA NUMBER 1

PEPSICO COMES UNDER BRITVIC IN UK

First Pepsi print ads

This is niche marketing

Pepsi TV ads

Rivals and sales

Timelines