SOCIAL MEDIA PLAN

Why Social?

People dont trust ad. They trust in conversation

They want to interact

It is the word of mouth, NOW!!

Lower costMore effective

Long-term result

And how?

Thank EconomyWord of Mouth

Share share and share

So, Help themGive them what they needAnd you will receive what you need

Interaction

ChannelFacebook

8th population13 bilions user in Viet Nam18 – 34 age : more than 70%Major: Ha Noi, Ho Chi Minh

Forum seedingEmailPr Online

Take care customer

It is Conversation, NOT Campaign

Fuel – Lead and Sale

THE GOALIncrease Brand AwarenessBuild Fame – Thought leadershipSaleLoyalty of customer/fan

Target Customer

Group 18 - 24 years: Being young, dynamic, average income levels.

Group 25 - 34 years: Being young, the office, have a stable income.

Groups over 35 years: high-income levels, families and children

- Access social networking sites: Facebook, Zingme, Yahoo, Google+,

Blog ...

- Read news online: vnexpress, dantri, tuotre ...

- Read newspapers according to subject: 2sao and, second! Magazine,

suckhoecuocsong, ...

- Forum: Webtretho, diadiemannuong...

HABITATION

ACTION• Build Community• Interact + Influence• Conversation• Convert to SALE

Build Community

Build Community

Fanpage : Increase Fan

Facebook Ad

Pr, via..Use other community

Interact and influence

ConversationThought leadership

And …

Interact and influence EventContestQ&A

Help and consultHot Profile - Influencer

Some Ideas

Miss Joelle

Q&A to help fan choose the shoes

Keep attention by : catwalk with joelle , pose your

picture and share on fanpage

Check-in to get voucher or gift

Contest : Design your Shoes – Light up your Guu

Miss Joelle : Guu Fashion

Seeding about Joelle Fashion

Visualize and influence to Fan’s Style

Miss Joelle – Guu Fashion

Event: Test your GuuTest shoes at store and take the gift (voucher or shoes,bag)

Thought leadershipLoyalty

Loving/Liking

•Share knowledge about shoes•Help them choose the suit shoes•Consult and answer

Q&A about Shoes

APP – CONTEST

Design your ShoesLight up your Guu

TIMELINE - KPI – COST Job detail KPI Timeline Cost

(VND)- Manage fanpage, Update topic 10.000 Fan

10.000 TAT4 Months 25.000.000

- Event, contest – Miss Joelle+ Q&A about Shoes+ Catwalk with Passion – At Store+ Design your Shoes+ Light Up Your Guu - Build App: Design your Shoes 1 Month 10.000.000

- Forum Seeding 10 Forum20.000 View1.000 Comment

2 Months 10.000.000

Maru LordCo – Founder0906.316.700Marulord@gmail.com

www.adsangtao.comwww.fb/thichquangcao