The year 2010 may well be remembered as a watershed year when activists and journalists used new technology to speak truth to power

and, in so doing, pushed for greater respect for human rights. It is also the year when repressive governments faced the real

possibility that their days were numbered.

Scope of our time together• Social Change Management

• It’s all about you!

• Impact of digital• Internet and social media as part of world democratization?

• The future?• and why it matters...

I don’t know better– but I might know different...

”The future is already here — it's just not very evenly distributed”

0%

10%

20%

30%

40%

Innovators

Early adoptersEarly majority

Late majorityLaggards

In a nutshell• Founder of Mindpark and others…

• Senior advisor in all things internet and media• Old, new, digital. Some call me a social media therapist. CEO whisperer

(working with five CEO:s from Swedens top-25 largest corporations). #4 when Huffington post listed ”The Most Influential Tech CEOs On Twitter”

• Business angel and investor• Only in early stage tech startups. #14 when the Telegraph picked ”The

100 most influential technology investors in Europe”

• Internet pundit, evangelist, advocate• Open data, open source, open everything #fxinternet

42% in Sweden

5% in Egypt

M Y T A G L I N E

Those who say that it cannot be doneshould get out of the way of those who are doing it!

We wake up to a new world... everyday

It would still happen, but....• Not yet?

• Discovery...

• Not so fast?• Speed...

• Not in the ”leaderless” way?• Organization

• Not ___ ?

The Annual report 2011• The leaks

• ”Until Wikileaks, it appeared that governments believed they retained the upper hand.”

• The social networks• ”Social networking sites may be new, but they are important

because they are a powerful tool that can facilitate camaraderie and support between disaffected critics living under similarly abusive governments around the world.”

• The unstoppable force• ”The Tunisian government sought to enforce a tight media blackout

and shut down individual access to the internet but news quickly spread thanks to new technologies.”

And the ”tech”...• Towards zero friction

• About our new best friend

• One machine - every window• About knowing everything and everyone

• The Social drug• And about the love of it

Towards zero friction About our new best friend

Iris11 months old

4 years old50% of the swe population is internet users @ age 4

3 years old50% of the swe population is internet users @ age 3

N O W Y O U !

Walk and talk• Experiences of zero friction?• Do you feel enslaved by tech or...?• What defines IRL?

• 1 min personal reflection• 4 min in group (3ppl/group)• Share insights• Discussion

Towards zero friction

• no manuals• effortless • ubiqutuous • love not hate

One machine - every window About knowing everything and everyone

Aristotle was the last person to know everythingthere was to be known in his own time

The only thing we know for sure about the

future is that we will be

wrong!

1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data• + 7 additional points...

The One Machine equals 8 billion ”HB”

N O W Y O U !

Walk and talk• ”the one” / ”the one machine” - scary shit?• Are you there?• Threat or possibility for individual/business?

• Lunch - back here 1:30pm• Share insights• Discussion

The One — in every window

The social drugAnd about the love of it

How did this happen?

content isn't king, conversation is content is just the stuff we talk about

N O W Y O U !

Walk and talk• The value of content vs conversation?• Personal experinces?• Threat or possibility for individual/business?

• Share insights• Discussion

”We aren’t simply projecting identity, we’re creating it.”

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

Blogs, youtube, flickr, ”old sites” etc...

2 . N E T W O R K

the social graph...

2 . N E T W O R K

... it's people

2 . N E T W O R K

social knots

3 . Y O U A R E I N T E R N E T

3 . Y O U A R E I N T E R N E T

01:44 am

my time

my place

... in realtime

my activities

my genome

my money

my cookalong

my weight

my weight - on twitter...

3 . Y O U A R E I N T E R N E T

”It's not information overloadit's filter failure”

Clay Shirky @ Here comes everybody

4 . Y O U D O N ' T C A R E

The geeks don't rule

4 . Y O U D O N ' T C A R E

Ubiqutuous

4 . Y O U D O N ' T C A R E

A new look at knowledge

4 . Y O U D O N ' T C A R E

It all comes together

4 . Y O U D O N ' T C A R E

It's a new way

4 . Y O U D O N ' T C A R E

and they really don't care

FO U R ST E P S , FO R R E A L

Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.

What 100%?• Always on - offline merges with online• Work vs spare time turns boring vs fun• Personal turns public• Man | machine and we’re living by numbers...• Everyone has superpowers and

- everything is a conversation

N O W Y O U !

Walk and talk• Impact on brands?• Fun or fear / friend or foe?• Transparency vs Integrity?• The new persona - The new brand?

• 1 min personal reflection• 4 min in group (3ppl/group)• Share insights• Discussion

The social drug

The three keys• Towards zero friction

• About our new best friend

• One machine - every window• About knowing everything and everyone

• The Social drug• And about the love of it

five one-liners to makea better world

1. It's not a lesson to be learned– it's a life to live

”What we have to learn to do, we learn by doing.”

It's not a lesson to be learned– it's a life to live

If you don’t enjoy it– don’t do it

2. Use technology– even for its own sake

It used to be”don’t”

Be curious – get inspired!

3. An old idea too big to bend is bound to break

Governments don’t get Darwin

It is not the strongest of thespecies that survive

nor the most intelligentbut the one most responsive to

change

Embrace change. It’s full of opportunities.

Strive to incorporate online and social media channels into all

everyday operations

4. Keep it simple. No, listen!I mean it

Keep it really simple

Strive to incorporate online and social media channels

into all everyday operations

KISSIt’s still true...

... and hard workIt’s often easier to complicate things ;)

5. Babysteps

Avoid the big #FAILGo for the easy #WIN

Klydda inte![ How we in Skåne say: ”Keep it simple, stupid” ]

Where there is joy, curiosity, a sense of opportunity,

determination and smart people taking collaborative babysteps

– things will be good! #lifeisgood

• If you can't feel it, it's not there• try no less than to be loved

• Everyone is communicating - publicly• you have to be talked about, and take part in the conversation

• Everyone is a co-creator• ”government”, ”media”, ”activists”, ”the public”...

• Everything is everyones• open everything, trust winwin, be confindent

• ... and the internet is everything we need...

The early bird gets the wormBut the second mouse gets the cheese

Be honest and do good shit!

ST A Y CO N N EC T E D

http://jardenberg.se @jocke

joakim@jardenberg.com+46 735 187700

Be honest and do good shit!

THE END