ONE TEAM, ONE GOALALIGNING MARKETING & SALES FORSUCCESSFUL SOCIAL SELLING

Content is Currency

Jill RowleyEvangelist & Startup Advisor#SocialSelling

Meet the Modern Buyer

Digitally-driven Socially-connected

Mobile Empowered

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

Social Selling#KnowThyBuyer

Jill RowleySocial Selling EvangelistModern Marketing Expert

Marketing Needs to Know More about

SALES

Sales Needs to Know More about

MARKETING

We all Need to Know More about our

CUSTOMERS

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

Social Selling is using Social Networks to do Research to be

Relevant to build Relationships that drive Revenue.

5 Pillars, Practices, Principles of Social Selling

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Content is the Currency

of the Modern Sales Professional

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@jill_rowley #SocialSelling

The 411 on Content

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What I read, watch, listen to, & share

•People trust friends, family, and peers

•Personalization makes a big impression

•People prefer dialogues to monologues

•Sales is the star of the show

• Source: Forrester Research

Four Simple Principles of Engagement

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@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

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@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

• Expose sales to relevant content assets they can use

• Make it fast & easy to find the content

• Collaborate with sales on new content

• Identify external sources of content & opportunities to curate it

• Empower sales to engage with other people’s content “OPC”

• TRAIN salespeople on how to socially SHARE content

• Share metrics with sales regarding what content gets engagement

• Celebrate and reward new behaviors

Social Selling Content Takeaways

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The ABCs of Selling – Always Be Connecting

@jill_rowley | #SocialSelling