Jill Rowley - One Team, One Goal

ONE TEAM, ONE GOALALIGNING MARKETING & SALES FORSUCCESSFUL SOCIAL SELLING

Content is Currency

Jill RowleyEvangelist & Startup Advisor#SocialSelling

Meet the Modern Buyer

Digitally-driven Socially-connected

Mobile Empowered

@jill_rowley #SocialSelling

Social Selling#KnowThyBuyer

Jill RowleySocial Selling EvangelistModern Marketing Expert

Marketing Needs to Know More about

SALES

Sales Needs to Know More about

MARKETING

We all Need to Know More about our

CUSTOMERS



Social Selling is using Social Networks to do Research to be

Relevant to build Relationships that drive Revenue.

5 Pillars, Practices, Principles of Social Selling


Content is the Currency

of the Modern Sales Professional


The 411 on Content


http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

What I read, watch, listen to, & share

•People trust friends, family, and peers

•Personalization makes a big impression

•People prefer dialogues to monologues

•Sales is the star of the show

• Source: Forrester Research

Four Simple Principles of Engagement


• Expose sales to relevant content assets they can use

• Make it fast & easy to find the content

• Collaborate with sales on new content

• Identify external sources of content & opportunities to curate it

• Empower sales to engage with other people’s content “OPC”

• TRAIN salespeople on how to socially SHARE content

• Share metrics with sales regarding what content gets engagement

• Celebrate and reward new behaviors

Social Selling Content Takeaways


The ABCs of Selling – Always Be Connecting

@jill_rowley | #SocialSelling

Jill Rowley - One Team, One Goal

Business

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