Post on 06-Jan-2016
description
Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash
Net Present Value
New
$418,112
Old
$246,145
Projections
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 107,100 151,300 203,175 288,225 480,375
# of Customers
63 89 126 189 315
Positioning Strategy
Small and Local vs. Large and Nationwide
Specialized Math and Test Prep
Offers Flexibility: Group & Individualized Tutoring
Five Year Communication Strategy
11%
7%
70%
11%2%
Promotional Costs
Flyers, Brochures, Banners, etc.
Open House
Social Media
Promotional Items
Website
High School Interactions
Social Media
Five Year Communication Strategy
11%
7%
70%
11%2%
Promotional Costs
Flyers, Brochures, Banners, etc.
Open House
Social Media
Promotional Items
Website
High School Interactions
Print Advertisements
Five Year Communication Strategy
11%
7%
70%
11%2%
Promotional Costs
Flyers, Brochures, Banners, etc.
Open House
Social Media
Promotional Items
Website
High School Interactions
Open House
Each September
Five Year Communication Strategy
11%
7%
70%
11%2%
Promotional Costs
Flyers, Brochures, Banners, etc.
Open House
Social Media
Promotional Items
Website
High School Interactions
Partnerships with High Schools
PricesYear 1 Year 2 Year 3 Year 4 Year 5
Revenue ($) 107,100 151,300 203,175 288,225 480,375
# of Customers 63 89 126 189 315
Individual to Group Tutoring Ratio
80:20 80:20 70:30 60:40 60:40
Type of Tutor Price /hr ($)
Professional (Individual) 100
Student (Individual) 50
Group Session 40
Number of TutorsYear 1 Year 2 Year 3 Year 4 Year 5
Revenue ($) 107,100 151,300 203,175 288,225 480,375
# of Customers 63 89 126 189 315
Individual to Group Tutoring Ratio
80:20 80:20 70:30 60:40 60:40
# of Tutors 7 9 11 13 18
Guarantee
“Students scores will improve with 20 sessions or they’ll get their money
back!”
Key Resources
salariescubiclechairs/tablesprinter/copiercalculators
Key Resources
Year 1 Year 2 Year 3 Year 4 Year5
Revenue
Gross Margin
Compensation 60%
Conclusion
Our Vision:To be established as the number one math and exam preparation service in Newton and the surrounding areas.
Provide High Quality Tutoring
Effective Marketing Strategy Reputation
QUESTIONS?
Our Mission:Deliver high quality tutoring services provided by skilled tutors to help prepare students with the mathematical knowledge and skills they need to be effective in secondary education and in the workforce.
Quality and Quantity of tutors
Hiring Guidelines
Setting Goals
Customer Reviews
SAT ScoresGPA
7 Tutors
Overall Service
Schedule Appointment
Enter Lasell Tutoring Center
Check in with Admin
Meet with Tutor
Cover Today’s Material
Record Homework Assignment
Check Out Make Payment
Leave Tutoring Center
Organization Chart
Key Financial Forecasts
Y1 Y2 Y3 Y4 Y5
Sales $107,100.00 $151,300.00 $203,175.00 $288,225.00 $480,375.00
ΔFixed Assets $12,100.00- - - -
Change in Net assets -$18,377.48 $7,722.52 $24,722.52 $52,338.52 $114,026.52
Financing From Lasell $34,000.00- - - -$34,000.00
Cash flow $578.68 $8,541.48 $33,125.78 $83,690.05 $156,660.68
fixed costs: 35100
Gain 1.25% Market Share
Increase Amount of
Group Tutoring
Marketing Objectives
Build a Reliable
Brand and Increase
Public Awareness
Increase Market Share
Marketing Objectives