Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash

Net Present Value

New

$418,112

Old

$246,145

Projections

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 107,100 151,300 203,175 288,225 480,375

# of Customers

63 89 126 189 315

Positioning Strategy

Small and Local vs. Large and Nationwide

Specialized Math and Test Prep

Offers Flexibility: Group & Individualized Tutoring

Five Year Communication Strategy

11%

7%

70%

11%2%

Promotional Costs

Flyers, Brochures, Banners, etc.

Open House

Social Media

Promotional Items

Website

High School Interactions

Social Media

Five Year Communication Strategy

11%

7%

70%

11%2%

Promotional Costs

Flyers, Brochures, Banners, etc.

Open House

Social Media

Promotional Items

Website

High School Interactions

Print Advertisements

Five Year Communication Strategy

11%

7%

70%

11%2%

Promotional Costs

Flyers, Brochures, Banners, etc.

Open House

Social Media

Promotional Items

Website

High School Interactions

Open House

Each September

Five Year Communication Strategy

11%

7%

70%

11%2%

Promotional Costs

Flyers, Brochures, Banners, etc.

Open House

Social Media

Promotional Items

Website

High School Interactions

Partnerships with High Schools

PricesYear 1 Year 2 Year 3 Year 4 Year 5

Revenue ($) 107,100 151,300 203,175 288,225 480,375

# of Customers 63 89 126 189 315

Individual to Group Tutoring Ratio

80:20 80:20 70:30 60:40 60:40

Type of Tutor Price /hr ($)

Professional (Individual) 100

Student (Individual) 50

Group Session 40

Number of TutorsYear 1 Year 2 Year 3 Year 4 Year 5

Revenue ($) 107,100 151,300 203,175 288,225 480,375

# of Customers 63 89 126 189 315

Individual to Group Tutoring Ratio

80:20 80:20 70:30 60:40 60:40

# of Tutors 7 9 11 13 18

Guarantee

“Students scores will improve with 20 sessions or they’ll get their money

back!”

Key Resources

salariescubiclechairs/tablesprinter/copiercalculators

Key Resources

Year 1 Year 2 Year 3 Year 4 Year5

Revenue

Gross Margin

Compensation 60%

Conclusion

Our Vision:To be established as the number one math and exam preparation service in Newton and the surrounding areas.

Provide High Quality Tutoring

Effective Marketing Strategy Reputation

QUESTIONS?

Our Mission:Deliver high quality tutoring services provided by skilled tutors to help prepare students with the mathematical knowledge and skills they need to be effective in secondary education and in the workforce.

Quality and Quantity of tutors

Hiring Guidelines

Setting Goals

Customer Reviews

SAT ScoresGPA

7 Tutors

Overall Service

Schedule Appointment

Enter Lasell Tutoring Center

Check in with Admin

Meet with Tutor

Cover Today’s Material

Record Homework Assignment

Check Out Make Payment

Leave Tutoring Center

Organization Chart

Key Financial Forecasts

Y1 Y2 Y3 Y4 Y5

Sales $107,100.00 $151,300.00 $203,175.00 $288,225.00 $480,375.00

ΔFixed Assets $12,100.00- - - -

Change in Net assets -$18,377.48 $7,722.52 $24,722.52 $52,338.52 $114,026.52

Financing From Lasell $34,000.00- - - -$34,000.00

Cash flow $578.68 $8,541.48 $33,125.78 $83,690.05 $156,660.68

fixed costs: 35100

Gain 1.25% Market Share

Increase Amount of

Group Tutoring

Marketing Objectives

Build a Reliable

Brand and Increase

Public Awareness

Increase Market Share

Marketing Objectives