Post on 02-Jan-2016
description
Social Norms Campaigns and You A department’s journey towards a
comprehensive high-risk drinking and drug abuse prevention and
intervention plan
Jen Sell-MatzkeAssociate Director of Residential Life
for Staffing and Student Programs
Robert C. Reff, PhDInterim Assistant Dean of
Students for Chemical Health & Outreach
Programming
Dan PedersenDirector of Residential Life
Who are we?
Jen Sell-MatzkeAssociate Director of Residential Life
for Staffing and Student Programs
Rob ReffInterim Assistant Dean of
Students for Chemical Health & Outreach Programming
Dan PedersenDirector Residence Life
A Few Things...
Open Source
www.stcloudstate.edu/uchoose
www.stcloudstate.edu/reslife
Questions Welcomed
St. Cloud State University
17,000 Students
86% from Minnesota
3,000 Students Live on Campus
80% of first year students live on
campus
How it all started...
New Administration
New Philosophy
Confluence of Events
Philosophy
Harm Reduction
Data Driven
Student Engaged
Best Practice
Collaborative
Enhance Current Efforts?
Resources
http://www.socialnorms.org/
http://www.higheredcenter.org/
Social Norms Theory
Define the theory of social norms...
Win a prize!!!
Misperception about behavior of
peers
Alcohol:Students believe that the quantity and frequency of
alcohol use is higher for peers than they actually are
What causes misperceptions?
QuickTime™ and a decompressor
are needed to see this picture.
Animal House - 1978
QuickTime™ and a decompressor
are needed to see this picture.
Old School - 2003
BaselineBaselineIdentify Identify Actual & Actual &
Perceived Perceived NormsNorms
InterventInterventionion
Intense Intense Exposure Exposure
to to Accurate Accurate NormsNorms
Expected ResultsExpected ResultsLess ExaggeratedPerception of Social Norms
Reduction of harmfulbehavior & increase in
healthy behaviors
Goals for Project
Gather accurate data about
student’s behavior
Test social norms theory for large
scale implementation
Collaborate between multiple
departments
Foster increased community among
residents
Residential Life Background
Sherburne Hall
Step 1: Collect Baseline
Collect Data
What would we find:
a) Students perceive others drinking
more than they areb) Students are drinking at high-
risk levels and they are accurately
perceiving the norm
What would we find:
a) Students perceive others drinking
more than they are
b) Students are drinking at high-risk levels and they are accurately perceiving the norm
Intervention
Norms Clarification
Other Interventions
Results
Time ran out on intervention
Small sample on post-test
Lessons Learned
Students take a lot of surveys
“This is what the students want...”
“I start work at 8am and the
students meet at 9pm”
Student Involvement
Modeling Behavior
Life Happens
Interesting Data
Next Steps...