Design Thinkingby @jeanmauris

Jean Mauris 18 years designer

Reklāmas Tilts, one.lv, Mediaparks, Delfi, True Vision …

16 years entrepreneur True Vision, YouSayToo, eegloo accelerator, BranchTrack

5 years startup hustler eegloo portfolio, BranchTrack …

@jeanmauris

@jeanmauris

@jeanmauris

“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs

@jeanmauris

We are all designers

@jeanmauris

DESIGN is to DESIGN the DESIGN of a DESIGN

Awkward truth

@jeanmauris

DESIGN is to DESIGN the DESIGN of a DESIGN

term

Awkward truth

@jeanmauris

DESIGN is to DESIGN the DESIGN of a DESIGN

term process

Awkward truth

@jeanmauris

DESIGN is to DESIGN the DESIGN of a DESIGN

term process architecture

Awkward truth

@jeanmauris

DESIGN is to DESIGN the DESIGN of a DESIGN

term process architecture product

Awkward truth

@jeanmauris

Make people want things

@jeanmauris

Make people want things

!

@jeanmauris

Make people want things

Make things people want!

@jeanmauris

One funny thing…

@jeanmauris

And one serious thing…

The time, place, conditions and circumstances within which decisions are made, and products are used have in impact on the level of satisfaction … Research practice that ignores context is doomed. Jane Fulton Suri (2005)

@jeanmauris

Design thinking is a user-centred approach for solving problems "

@jeanmauris

Actually design thinking is less about thinking and more about doing#

@jeanmauris

@jeanmauris

“If you always do what you always did you will always get what you always got.” Albert Einstein

@jeanmauris

More practical why's…

@jeanmauris

More practical why's…

• Competitive markets

@jeanmauris

More practical why's…

• Competitive markets• Product is not just UI and UX

@jeanmauris

More practical why's…

• Competitive markets• Product is not just UI and UX• You must understand product to build UI/UX

@jeanmauris

More practical why's…

• Competitive markets• Product is not just UI and UX• You must understand product to build UI/UX• Context behaviour is the key

@jeanmauris

More practical why's…

• Competitive markets• Product is not just UI and UX• You must understand product to build UI/UX• Context behaviour is the key• Building product to be used in the context

@jeanmauris

5 stages cycle

@jeanmauris

5 stages cycle

Empathise

@jeanmauris

5 stages cycle

Empathise

Define

@jeanmauris

5 stages cycle

Empathise

Define

Ideate

@jeanmauris

5 stages cycle

Empathise

Define

Ideate

Prototype

@jeanmauris

5 stages cycle

Empathise

Define

Ideate

Prototype

Test

@jeanmauris

5 stages cycle

Empathise

Define

Ideate

Prototype

Test

@jeanmauris

A “wicked” problem of KASKO

@jeanmauris

The challenge

@jeanmauris

The challenge

Guy you are selling to

@jeanmauris

The challenge

Guy you are selling to

Guy that is using your product

@jeanmauris

Empathise• Happy (new car) • Not expecting an accident • Must do this (leasing) • …

• Stressed and angry • Seeking for a support • Re-scheduling stuff • …

Define• Choosing the best price • Make it fast • …

• Need a help • Life without a car • …

Ideate• Comparison table • Online purchase • …

• Support hotline & chat • Claim processing feedback • …

Prototype• Comparison table A4 • Mock-up an online form • …

• Chat/hotline scenario • SMS notifications • …

Test & Measure• Comparison table A4 • Mock-up an online form • …

• Chat/hotline scenario • SMS notifications • …

5 stages of Design Thinking

Empathise

Define

Ideate

Prototype

Test

@jeanmauris

Q&A

@jeanmauris