Jean Mauris: Design Thinking
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Transcript of Jean Mauris: Design Thinking
Design Thinkingby @jeanmauris
Jean Mauris 18 years designer
Reklāmas Tilts, one.lv, Mediaparks, Delfi, True Vision …
16 years entrepreneur True Vision, YouSayToo, eegloo accelerator, BranchTrack
5 years startup hustler eegloo portfolio, BranchTrack …
@jeanmauris
@jeanmauris
@jeanmauris
“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
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We are all designers
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DESIGN is to DESIGN the DESIGN of a DESIGN
Awkward truth
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DESIGN is to DESIGN the DESIGN of a DESIGN
term
Awkward truth
@jeanmauris
DESIGN is to DESIGN the DESIGN of a DESIGN
term process
Awkward truth
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DESIGN is to DESIGN the DESIGN of a DESIGN
term process architecture
Awkward truth
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DESIGN is to DESIGN the DESIGN of a DESIGN
term process architecture product
Awkward truth
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Make people want things
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Make people want things
!
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Make people want things
Make things people want!
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One funny thing…
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And one serious thing…
The time, place, conditions and circumstances within which decisions are made, and products are used have in impact on the level of satisfaction … Research practice that ignores context is doomed. Jane Fulton Suri (2005)
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Design thinking is a user-centred approach for solving problems "
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Actually design thinking is less about thinking and more about doing#
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“If you always do what you always did you will always get what you always got.” Albert Einstein
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More practical why's…
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More practical why's…
• Competitive markets
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More practical why's…
• Competitive markets• Product is not just UI and UX
@jeanmauris
More practical why's…
• Competitive markets• Product is not just UI and UX• You must understand product to build UI/UX
@jeanmauris
More practical why's…
• Competitive markets• Product is not just UI and UX• You must understand product to build UI/UX• Context behaviour is the key
@jeanmauris
More practical why's…
• Competitive markets• Product is not just UI and UX• You must understand product to build UI/UX• Context behaviour is the key• Building product to be used in the context
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5 stages cycle
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5 stages cycle
Empathise
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5 stages cycle
Empathise
Define
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5 stages cycle
Empathise
Define
Ideate
@jeanmauris
5 stages cycle
Empathise
Define
Ideate
Prototype
@jeanmauris
5 stages cycle
Empathise
Define
Ideate
Prototype
Test
@jeanmauris
5 stages cycle
Empathise
Define
Ideate
Prototype
Test
@jeanmauris
A “wicked” problem of KASKO
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The challenge
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The challenge
Guy you are selling to
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The challenge
Guy you are selling to
Guy that is using your product
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Empathise• Happy (new car) • Not expecting an accident • Must do this (leasing) • …
• Stressed and angry • Seeking for a support • Re-scheduling stuff • …
Define• Choosing the best price • Make it fast • …
• Need a help • Life without a car • …
Ideate• Comparison table • Online purchase • …
• Support hotline & chat • Claim processing feedback • …
Prototype• Comparison table A4 • Mock-up an online form • …
• Chat/hotline scenario • SMS notifications • …
Test & Measure• Comparison table A4 • Mock-up an online form • …
• Chat/hotline scenario • SMS notifications • …
5 stages of Design Thinking
Empathise
Define
Ideate
Prototype
Test
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Q&A
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