JC’ COFFEE LOUNGE

Jorge Castaneda

jorge.castaneda@rocketmail.com

Business Plan

Customer Pain

Why coffee shops don’t offer Latin American drinks?

Coffee shops buy coffee from countries all over the world, why not adopt their national drinks also?

Is there a limit of drinks for a Coffee shop??

There should be more options besides coffee and Blended drinks.

South American Authentic Drinks

Atole

Horchata

Ponche

Mate

Kahlua Coffee

Chicha

Latin America

As more South Americans venture north with their cooking traditions and ingredients in hand, North Americans are getting the chance to sample these new foods and flavors. a fusion of traditional Latin flavors with global food trends. The rest of the world has become interested in the cuisines of South America, and new combinations will emerge. But the time-honored culinary traditions of Latin America remain intact. If you have not explored them already, don’t miss out. You will fall in love with South America.

Competition/Total Market $18b.

Jc’s

Starbucks+

Peets Coffee

Local Coffee Shops

Latin restauran

ts

Over1300 Coffee shops in Bay Area

Over 300 Latin restaurants. 40 million adults in bay area.

Over 50% drink coffee or drinks.

Average $2.45, Brewed $1.38

65% Coffee Consumption during breakfast hours

20-30% are flavored coffee another trend expected to rise throughout the years as the next generation adults enter the workforce.

Average American drinks 3.1 cups of coffeea day

Hig

hLo

w

LowHigh

TeamBARISTA

Experienced

PassionateDetermine

BARISTAExperience

dLeaderGreat

Customer Service

OWNERAccountin

g Marketing Managem

entDishwash

er

Target

18 and older

College and

University Students

workers

Caffeine & Non

Caffeine

Marketing

Product line; Coffee

Mugs, Word

mouth to mouth(See

der)

Website-Newslette

rGift Cards

Social Networks

(Facebook, YouTube &

Twitter)

Beat the Competition

How Key PointsTo be the best Coffee

Lounge that sales all in one options of authentic Latin American drinks.

Creating the Best DrinksGreat low Prices $$Flexible hours Comfortable LoungeFree Wi-FiFriendly Staff .

ResourcesLocal Latin

Markets -Key Ingredients for drinks etc..

U.S Foods- Supplies most of all product from dairy to, disposable material and cleaning product.

Coffee Shops

JC’s Financial Projection

Year 1 Year 2 Year 3 Year 4 Year 5 $72,000.00 $79,200.00 $87,120.00 $95,832.00 $105,415.20

Business Days 360 Drinks per day 200Price per drink2.50Cost-Per Drink $2.00 Growth% 10%Revenue $180,000.00 $198,000.00 $217,800.00 $239,580.00 $263,538.00 Cost of Goods Sold $144,000.00 $158,400.00 $174,240.00 $191,664.00 $210,830.40 Gross Margin $36,000.00 $39,600.00 $43,560.00 $47,916.00 $52,707.60

Salary$ $103,680.00 $103,680.00 $103,680.00 $103,680.00 $103,680.00 Rent $15,600.00 $15,600.00 $15,600.00 $15,600.00 $15,600.00 Other $13,200.00 $13,200.00 $13,200.00 $13,200.00 $13,200.00 SG&A Expense $132,480.00 $132,480.00 $132,480.00 $132,480.00 $132,480.00

Net Income 29,520.00 $45,720.00 $63,540.00 $83,142.00 $104,704.20

Employees 2 Wages/Per Hour $9.00Business hours 16Rent 1300Other 1100

Milestone

1St year-2 employee’s_Purchase a Company Car-Spread out the word reach for out to customers

2nd year +10% increase-Adding drinks to menu-Search for outside accounts -Create Product Line (Coffee Mugs, shirts and Pens,)

5 years+20% Increase- Add Authentic Latin America Dish-Search for Sponsors--Hire 2 employees providing Catering Services to the local communities-Start to consider opening a second location in the near future..

Business Fund of $100,000.00