Post on 29-Nov-2014
description
Social networking – What’s the point?
Jane PostlethwaiteSocial Media Officer
What is the point?
• Provide information & advice to residents
• Listening to discussion
• Contribute to conversation
• Get residents involved
• Identify residents’ needs
How we do it
CouncilWebsite
FacebookPage
Youtube Flickr
General Brighton & Hove
Photography group
Submissions to gallery group used on main
website
Refuse & Recycling Page
TwitpicBit.ly
Link shortening& tracking site
Our Facebook Page
Raising councilprofile
Consultation
Customer service
Keyword searches
Talking to residents
Feedback
Listening toResidents
BroadcastingInformation
Social Media Checklist
• Why do you want to use social media?
• Who is your audience?
• What sites do you want to use?
• Guidelines
• Responsibility
• Budget?
• Monitoring
What do residents want?
• Put yourself in the position of the resident
• What are they saying?
• Why are they saying it?
• Are the same subjects being talked about?
• What can be done about this?
Jane Postlethwaite
Social Media Officer
http://www.brighton-hove.gov.uk