Social networking – What’s the point?

Jane PostlethwaiteSocial Media Officer

What is the point?

• Provide information & advice to residents

• Listening to discussion

• Contribute to conversation

• Get residents involved

• Identify residents’ needs

How we do it

CouncilWebsite

FacebookPage

Youtube Flickr

General Brighton & Hove

Photography group

Submissions to gallery group used on main

website

Refuse & Recycling Page

Twitter

TwitpicBit.ly

Link shortening& tracking site

Our Facebook Page

Twitter

Raising councilprofile

Consultation

Customer service

Keyword searches

Talking to residents

Feedback

Listening toResidents

BroadcastingInformation

Twitter

Social Media Checklist

• Why do you want to use social media?

• Who is your audience?

• What sites do you want to use?

• Guidelines

• Responsibility

• Budget?

• Monitoring

What do residents want?

• Put yourself in the position of the resident

• What are they saying?

• Why are they saying it?

• Are the same subjects being talked about?

• What can be done about this?

Jane Postlethwaite

Social Media Officer

http://www.brighton-hove.gov.uk