Quick Process To:Audit & Improve User Engagement

Jamal Atcha@JamAtcha

What type of User Engagement Audit are you looking to carry out?

Low converting pages? Non- e-com

Audit: To Identify

Incorrect messaging of content

Low converting pages? e-com

Thin content

Focus On: Low Converting Pages (Non E-com)

Process:

1. Open up Google Analytics2. Select a data range (a year as a minimum)3. Go to view ‘All pages’ (previously page views)4. Create a second segment > Sessions with Conversions

Continued...5. Export the data into Excel

6. Add in a new column for Conversion Tracking

7. Divide page views for ‘Sessions with Conversions’ with page views for ‘All Sessions’

=sum (Pageviews Sessions with Conversions / Page views All Sessions)

8. Paste this formula down the list to every row for ‘All Sessions’ > Format the cell as a %

9. Go down the list and mark off the pages that have a conversion rate lower than the site average

10. Once you have identified the problem pages, review them online - Checklist

Takeaways….● Make sure you know which audit you need to carry out● Crunch data to identify low performing pages● Review the pages to identify any issues / opportunities● Importantly, Look at the pages from a user’s perspective

Thank You!@JamAtcha