Wild Marketing liers in Marketing Strategy

How new marketing is changing

custom publishing

Presented by Jaco Scholtz

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Leveraging new distribution channels:

This is a magazine, you might have seen one on TV…

Advocacy:

Distribution Models:

• Something

• Nothing

• Less than nothing

Free Distribution: Allerhande

Paid for distribution: All You

Building custom media programmes across platforms:

Content marketing:

- Think like a publisher- Create/own the category- If you build it they will come

Go find your customers:

Find a passion centre:

Multi-task:

Have fun:

Creating and monetising a thriving social network that

captures the attention of your audience and keeps them

coming back for more

Just ask …

Huisgenoot:

Evolve or dissolve?

Thank you!

www.tipafrica.co.zaJaco Scholtz