Jaco Scholtz and Magriet Kruger TIP marketing
18
Wild Marketing lier Marketing Strategy How new marketing is changing custom publishing Presented by Jaco Scholtz
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How new marketing is changing custom publishing• Leveraging new distribution channels in the ever-changing media landscape and maximising them for clients• Building custom media programmes across platforms• Creating and monetising a thriving social network that captures the attention of your audience and keeps them coming back for more• Evolve or dissolve?Magriet Kruger, Publisher,TiP Publishing
Transcript of Jaco Scholtz and Magriet Kruger TIP marketing
Wild Marketing liers in Marketing Strategy
How new marketing is changing
custom publishing
Presented by Jaco Scholtz
+
Leveraging new distribution channels:
This is a magazine, you might have seen one on TV…
Advocacy:
Distribution Models:
• Something
• Nothing
• Less than nothing
Free Distribution: Allerhande
Paid for distribution: All You
Building custom media programmes across platforms:
Content marketing:
- Think like a publisher- Create/own the category- If you build it they will come
Go find your customers:
Find a passion centre:
Multi-task:
Have fun:
Creating and monetising a thriving social network that
captures the attention of your audience and keeps them
coming back for more
Just ask …
Huisgenoot:
Evolve or dissolve?
Thank you!
www.tipafrica.co.zaJaco Scholtz
