Post on 24-Feb-2016
description
IT’S NOT YOU,IT’S MEDIA
(OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERYBEHIND BEER FOR DOGS.)
Twitter: @SpudHilton
CHRONICLE TRAVEL STAFF
2008
CHRONICLE TRAVEL STAFF
2014
“N#LM!”
TRAVEL EDITOR
2008
JOHN FLINN
TRAVEL EDITOR
2014
ME
GOOD NEWS:
MORE WAYS TOTELL YOUR STORY
GOOD NEWS:
MORE WAYS TOTELL YOUR STORY
BAD NEWS:
IT’S NOT CLEARWHAT WORKS
NEW WORLDMEDIAFACTS
SELF PUBLISHINGALSO MEANS THERE’S
SELF ADVERTISING
CONTENTFOR PUBLIC CONSUMPTION
(NOT JUST FRIENDS & FAMILY)
IS PUBLISHING
STORYTELLINGHAS CHANGED
EXPERIENCEIS THE NEW
LUXURY(EXPERIENCES PLAY BETTER ON NEW
MEDIA THAN 800-THREAD-COUNT SHEETS AND 5-STAR CHEFS.)
La Concha Resort, Puerto Rico
“N#LM!”
YOUTUBE1. QUICK, EASY (MAYBE TOO EASY)
INTEGRATED ALREADY, YOU CANCREATE A CHANNEL.
2. IF YOU GET POPULAR, THEY PAY YOU.3. VIDEO STILL THE FASTEST
GROWING PLATFORM ON PLANET EARTH.
INSTAGRAMVIDS + VINES
1. ORGANIC, EASY, FREE.2. IT’S NOT ABOUT SHORT
ATTENTION SPAN(6 SECOND VID IS ACTUALLY
12, 18, 24 SECONDS)
TWITTER1. HELPFUL TRUMPS SELLING
(TRUE FOR ALL SOCIAL MEDIA)
2. DON’T OBSESS OVER FOLLOWERS
3. INTERACTIONS, BOTH GOOD AND BAD
FACEBOOK1. GOOD FOR A STATIC CALLINGCARD AND TO GET CUSTOMERS
TO JOIN THE CONVERSATION.
2. TREATS USERS AS ADVERTISERS.CUTS OFF FOLLOWERS ANDMAKES YOU PAY FOR MORE.
“The Problem with Facebook” by VERITASIUM on YouTube
PINTEREST“Facebook is the past,
Twitter is the present and Pinterest is the future.”
1. USED FOR PLANNING
2. PLACE BOARDS: HELPFUL,BIGGER PICTURE
3 QUESTIONS1. WHY DO YOU WANT TO TELL THE
STORY? WHAT’S THE GOAL?
2. WHO’S THE AUDIENCE?
3. WHAT MESSAGE DO YOU WANT THEM TO WALK AWAY WITH?
TIPS FOR BEING RELEVANT
WITH MEDIA
MAKE SURETHERE’S A
MESSAGE(WOULD YOUR NEIGHBORS CAREIF YOU TOLD THEM ABOUT IT?)
BE PARTOF THE
BIGGERPICTURE
HOWDOES ITAFFECT
TRAVELERS?
LOOK AT HOWOTHERS ARE
DOING IT
Skift.com
QUIRKYIS
CURRENCY(BUT BRANDS AND
DESTINATIONS ARE RELUCTANTTO EMPHASIZE THE ODD.)
The Vancouver Sun
LEARNMANDARIN
TWITTER: @SPUDHILTON
YOUTUBE.COM/BADLATITUDETVFACEBOOK.COM/BADLATITUDETV
SFGATE.COM/BADLATITUDE