ITP - Intelligent Textile Protection -...

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ITP - Intelligent Textile Protection

Oliver Peters

Wolfgang Jaeger

ITP - Intelligent Textile Protection making danger visible

ITP - Intelligent Textile Protection

ITP‘s product uses cutting edge technology to fight the dark side of

beauty

well known functional textiles:

- water resistant

- insulative

- easy to clean ITP

making danger

visible

ITP - Intelligent Textile Protection

UV poses a severe risk to the U.S.

skin cancer

statistics

deaths:

1 per hour

new cases:

1 mil. per year

total:

1/5 during life

American Environment Protection Agency

dangerous intensity

ITP - Intelligent Textile Protection

ITP - Intelligent Textile Protection

Basic technology research

2010 2011 2012

Prototype

Idea

development

Product patent

Commercialization

advanced research

Idea

refinement

status today

preperation of prototype and patent on the way

ITP - Intelligent Textile Protection

ITP is targeting a b2b market

functional

textiles

ITP

outlook - 880 mil. tourists world wide

- double the next 20 years

OEM

beach

equipment outdoor

gear

kids‘ wear accessories

b2b

GORE-

TEX

Thinsulate

example:

German tourist market

- 58 mil. Germans

- 22.3 mil. in countries with

- one product with ITP p.P

-> 44,6 mil. Euro for ITP

high UVI

ITP - Intelligent Textile Protection

ITP creates additional value for OEM‘s, reduces healthcare costs and safes lives

ITP

OEM

costumer

healthcare

gains (unique) feature

∼ only 2€ per product

- increased

awareness

- increased health

cooperation

costs of $2 bil.

motivates bargain

ITP - Intelligent Textile Protection

several barriers to success till commercialization

competitors

supplier

OEM

substitution - technical

indicators

- existing b2b

cooperations - very flexible

- first on market in our niche

- raw material is cheap and available

- exclusive license for special

ingredients

- material access

- price pressure

- new technology

and functionallity

- unique feature

barriers possibilities

ITP - Intelligent Textile Protection

Summary

Product:

- UV-indicator

- radical change in

sunprotection

behavior

OEM:

- unique feature

- increased sales

Costumer:

- Information on UV

- Protects health

ITP:

- big opportunity

-huge potential

market

ITP - Intelligent Textile Protection

Thank you for your attention

ITP - Intelligent Textile Protection

Thank you for your Attention

Questions:

- technology

- survey

- product

ITP - Intelligent Textile Protection

competition & barriers

ITP OEM

competitors

substitution

supplier

- spread market

- exclusive license

- technical

indicators

- existing b2c

- no existing b2b

ITP - Intelligent Textile Protection

2010 2011

itp - intelligent textile protection

(company)

RWTH

Idea Team ITP

basic R&D

prototype & patent

technology patent

product patent

timetable

cooperation

ITP - Intelligent Textile Protection

ITP

exclusive

component

supplier OEM

health care

institutions

end customer

easy useable UV

indicator

no extra device

permanent health

caring reminder

eye catching

distribution and customer

ITP - Intelligent Textile Protection

pro contr

a

small cap venture in huge market

no established b2b cooperations

flexibility

exclusive license

pain, trend, lifestyle

first on market

low investment in plant

low marketing costs

Competition & Barriers

ITP - Intelligent Textile Protection

Facts

- synergy effects for sun protection education

- save up to $2 billion annually in skin cancer

treatment

- decrease morbidity and mortality rate

ITP - Intelligent Textile Protection

survey

ITP - Intelligent Textile Protection

the technology behind

ITP - Intelligent Textile Protection

> 80% through

clouds

underestimate

uv

2x intensety

water/snow

every 1000m

15% more UV