ITP - Intelligent Textile Protection -...

ITP - Intelligent Textile Protection

Oliver Peters

Wolfgang Jaeger

ITP - Intelligent Textile Protection making danger visible


ITP‘s product uses cutting edge technology to fight the dark side of

beauty

well known functional textiles:

- water resistant

- insulative

- easy to clean ITP

making danger

visible


UV poses a severe risk to the U.S.

skin cancer

statistics

deaths:

1 per hour

new cases:

1 mil. per year

total:

1/5 during life

American Environment Protection Agency

dangerous intensity


Basic technology research

2010 2011 2012

Prototype

Idea

development

Product patent

Commercialization

advanced research

Idea

refinement

status today

preperation of prototype and patent on the way


ITP is targeting a b2b market

functional

textiles

ITP

outlook - 880 mil. tourists world wide

- double the next 20 years

OEM

beach

equipment outdoor

gear

kids‘ wear accessories

b2b

GORE-

TEX

Thinsulate

example:

German tourist market

- 58 mil. Germans

- 22.3 mil. in countries with

- one product with ITP p.P

-> 44,6 mil. Euro for ITP

high UVI


ITP creates additional value for OEM‘s, reduces healthcare costs and safes lives

ITP

OEM

costumer

healthcare

gains (unique) feature

∼ only 2€ per product

- increased

awareness

- increased health

cooperation

costs of $2 bil.

motivates bargain


several barriers to success till commercialization

competitors

supplier

OEM

substitution - technical

indicators

- existing b2b

cooperations - very flexible

- first on market in our niche

- raw material is cheap and available

- exclusive license for special

ingredients

- material access

- price pressure

- new technology

and functionallity

- unique feature

barriers possibilities


Summary

Product:

- UV-indicator

- radical change in

sunprotection

behavior

OEM:

- unique feature

- increased sales

Costumer:

- Information on UV

- Protects health

ITP:

- big opportunity

-huge potential

market


Thank you for your attention


Thank you for your Attention

Questions:

- technology

- survey

- product


competition & barriers

ITP OEM

competitors

substitution

supplier

- spread market

- exclusive license

- technical

indicators

- existing b2c

- no existing b2b


2010 2011

itp - intelligent textile protection

(company)

RWTH

Idea Team ITP

basic R&D

prototype & patent

technology patent

product patent

timetable

cooperation


ITP

exclusive

component

supplier OEM

health care

institutions

end customer

easy useable UV

indicator

no extra device

permanent health

caring reminder

eye catching

distribution and customer


pro contr

a

small cap venture in huge market

no established b2b cooperations

flexibility

exclusive license

pain, trend, lifestyle

first on market

low investment in plant

low marketing costs

Competition & Barriers


Facts

- synergy effects for sun protection education

- save up to $2 billion annually in skin cancer

treatment

- decrease morbidity and mortality rate


survey


the technology behind


> 80% through

clouds

underestimate

uv

2x intensety

water/snow

every 1000m

15% more UV

ITP - Intelligent Textile Protection -...

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