Meaning

Marketing Automation a subset ofcustomer relationship management(CRM) that focuses on thedefinition, scheduling,segmentation and tracking ofmarketing campaigns.

What are the problems facing by Marketing Automation?

What does marketing automation do?

THE BENEFITS

How marketing automation relate to CRM?

Call Centre and Customer Care

An office in which large numbers of telephone calls are handled, especially one providing the customer services functions of a large organization.

Customer service is the provision of service to customers before, during and after a purchase.

• Providing a high quality of service to all customersis simply not economically logical, especially whenyou really don't know the individual value to yourcompany. CRM, or Customer RelationshipManagement, is a worthwhile endeavor to ensuregood returns on investment. In a CRM call center,customers communicate in multiple ways thatinclude phone, e-mail, Web chat, personal salesrepresentative, Voice over Internet Protocol (VoIP)and a host of others.

• Customer Care is at the heart of atelecommunication service provider's business.Customer Care/CRM for TelecommunicationService Providers is ALL aboutmanaging telecommunication accounts and theirassociated services.