ITFT Marketing automotion
description
Transcript of ITFT Marketing automotion
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Meaning
Marketing Automation a subset ofcustomer relationship management(CRM) that focuses on thedefinition, scheduling,segmentation and tracking ofmarketing campaigns.
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What are the problems facing by Marketing Automation?
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What does marketing automation do?
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THE BENEFITS
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How marketing automation relate to CRM?
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Call Centre and Customer Care
An office in which large numbers of telephone calls are handled, especially one providing the customer services functions of a large organization.
Customer service is the provision of service to customers before, during and after a purchase.
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• Providing a high quality of service to all customersis simply not economically logical, especially whenyou really don't know the individual value to yourcompany. CRM, or Customer RelationshipManagement, is a worthwhile endeavor to ensuregood returns on investment. In a CRM call center,customers communicate in multiple ways thatinclude phone, e-mail, Web chat, personal salesrepresentative, Voice over Internet Protocol (VoIP)and a host of others.
• Customer Care is at the heart of atelecommunication service provider's business.Customer Care/CRM for TelecommunicationService Providers is ALL aboutmanaging telecommunication accounts and theirassociated services.