Post on 02-Jul-2015
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© Copyright 2014 BMC Software, Inc
IT Trends Set to Shape SAM
Jon Hall, Lead Product Manager
BMC Software
@JonHall_
© Copyright 2014 BMC Software, Inc.
Devops and Super-Agility
Hybrid Cloud
The shift to SaaS
Internet of Things
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1. The Shift to SaaS
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PWC Global 100 Leaders Software Report 2014
“By 2016, IDC estimates about 25% of new business software purchases will be service-enabled software”
The growth of SaaS
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• Average of 700+ cloud services per company in large enterprises.
• “Does your business have more cloud services than it needs?”
• 70% feel that a fifth or more could be consolidated
48%34%2010 2013
YES
SaaS Sprawl
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You can be non-compliant with SaaS!
• Accessing the software from prohibited geographies
• Sharing user accounts
• Allowing systems to pose as users
• Providing access to non-employees where such access is prohibited
“Cloud Computing did not end license compliance worries, but rather created new ones”
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Navigating the Cloud: Why Software Asset Management is More Important Than Ever.BSA (The Software Alliance), November 2013
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Key Issues for Software Asset Management
• New license models, more user-focused.
• Traditional discovery doesn’t detect SaaS usage
• External, invisible inter-connections between SaaS services
• Difficult to centralize cost management - each service may have different cost model, API, etc.
• A key “shadow IT” risk area
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2. DevOps and Super-Agility
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What Is DevOps?
“DevOps (a portmanteau of "development" and "operations") is a methodology of software development.
It emphasises communication, collaboration and integration between software developers and information technology (IT) operations personnel”
(Wikipedia)
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What does this mean in practice?
• Parallelized development processes
• Streamlined processes
• Rapid, incremental deployments
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Release Event
SDLC ITIL
OperationsDevelopmentBusiness
Linear Flow to Release
Some friction between SLDC and ITIL - but low cadence
“Life was simpler back then…”
Traditional Software Development Lifecycle
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Release Event
Time
Release Event
Time
Frequent Release Events
Smoother Effort
Lower levels of accumulated change
Less Risk
“Change is flowing into production…”
DevOps Goals
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Multiple Tiers Multiple Teams Multiple Environments Multiple Deploys
Portal
DB
Agile Team DevQA
SIT,Perf,
UAT…Stage
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2
1
3 41
51
23 1
51
23
Dev
Dev
Dev
QAProd
Dev Ops
Multiples of Everything
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Agile
Release EventDevOps
Gap
OperationsDevelopmentBusiness
Faster Releases run into Operational Controls
Release Process is slow, manual and error prone
BUT… it’s controllable, predictable, and a useful SAM input
The Impact of DevOps’s Agile Pace
“Sprints” “Marathons”
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Agile
Release EventDevOps
Gap
Business OperationsDevelopment
Building Bridges with DevOps Methodologies
DevOps teams, Infrastructure as Code, Toolchains
Cloud Environments for Dev/Test
CHALLENGES EXISTING SAM TOOLSETS!
The DevOps response
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Key Issues for Software Asset Management
• Multiplies pre-production environments.
• Changes and Releases happen much faster: needs new methods of alignment to ITAM.
• Can’t rely on basic discovery tools: They simply won’t keep up.
• Periodic true-up is not enough.
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3. Hybrid Cloud
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28% 6% 66%
Private Cloud
Public Cloud
Physical Servers & Non-Cloud VMs
34% of enterprise servers already run in the cloud“Your Cloud Future Is Here - How IT Can Embrace The Business Demand For Cloud And Exceed Expectations”Forrester, June 2013
Percentage of servers operated in global enterprises:
Cloud Infrastructure on the Rise
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Private CloudLocation A
Private CloudLocation B
Policies Capacity
Licenses & entitlements
Infrastructure
Costs & billing
CLOUD SERVICE GOVERNOR
Hybrid Cloud Delivery Architecture
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ServiceOptions
Infrastructure Models
ApplicationModel
CloudServiceOffering
How the service is structured.
(Server roles, software components)
How it is deployed and scaled for different
purposes.
Optional extrasand variants.
(e.g. additional capacity, premium support)
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4 x Dedicated Server
4 x Private Cloud VM
2 x Amazon AWS instance
1 x Amazon AWS Instance
4 x Amazon AWS Instance
Perpetual Core-based license
Perpetual Core-based license
Per-User Subscription License
Enterprise Hot-Standby License
Enterprise Developer License
3 year review
1 year review
1 year review
1 year review
6 month fixed
GOLD
SILVER
BRONZE
License types depend on Service Offering
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Limitations of Traditional Discovery
6am 9am Noon 3pm 6pm
7am discovery job
7pm discovery job
DATABASE SERVER
REPORTING SERVER
Additional capacity automatically applied at
peak timeAdditional capacity, and new
(licensed) data transfer option spun up for reporting job
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Select & Procure
Provision & Record
Deploy
Discover & Reconcile
Audit & Monitor
Maintain & Support
Retire
Re-Harvest
The Asset lifecycle in the Hybrid Cloud
“Traditional Asset Management model”
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“Classic” Server SAM SAM in the Hybrid Cloud
SELECT & PROCURE •Perpetual licensing
•Maintenance renewals
•CALs, capacity licensing
•Subscription licensing
•Subscription renewal
•Translation of legacy terms
PROVISION & RECORD •Server automation tools •Service instantiation
•Server automation tools
•CLM deployment
DEPLOY •Installation projects
•Server automation tools
•Infrastructure refresh
•CLM Service Governor
•Migration
DISCOVER & RECONCILE •Agent-based discovery
•Agentless discovery
•CLM data (volatile?)
•Dependency mapping
•Vendor usage data
The Asset lifecycle in the Hybrid Cloud
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“Classic” Server SAM SAM in the Hybrid Cloud
AUDIT & MONITOR •License consumption
•Vendor audits
•CLM Usage stats
•Vendor stats
MAINTAIN & SUPPORT •Maintenance Windows
•Internal change management
•Extend/reduce subscription
END OF LIFE •Physical decommission
•Migrate to new solution
•End/renegotiate subscription
•Reclaim data from vendor
RE-HARVEST •Capacity reclamation
•License migration
•Budget reallocation
The Asset lifecycle in the Hybrid Cloud
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Key Issues for Software Asset Management
• Basic discovery doesn’t provide the detail: need smart tools to read the required data
• Potentially many more data inputs to SAM
• “High Water Mark” is tough to track, but burden of proof still lies with the customer
• Blurs lines between infrastructure and software
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Remediate
RunningConfiguration
Audit
ChangeConfiguration
Validate
ConsistentConfiguration
Differences
Best Practices Report
CONTINUOUSENFORCEMENT
Continuous compliance, not periodic
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4. The “Internet of Things”
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2009 2020
0.9 billion
26 billion
Number of internet-connected devices
(excluding PCs, tablets, smartphones)
(“Forecast: The Internet of Things, Worldwide” – Gartner Report, 2013)
Rise of the “Internet of Things”
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Embedded in devices we already manage
Embedded in non-IT business assets
New, discrete connected items
http://www.flickr.com/photos/sergesegal/
IoT means many more digital Assets
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• ßThe 2014 inventory store:
-PCs and Laptops
-Smartphones
-Tablets
-Printers
-Consumables
Coming soon…
-Wearable devices
-Smart meters
-Standalone sensors
-RFID equipment
-Smart vehicle components
https://www.flickr.com/photos/mwichary/3301333726
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(Oracle Software Investment Guide)
In this illustration, there are 15 devices in addition to 400 drivers.415 “Named User Plus” licenses would be required.
If the number of devices increased at the rate projected by Gartner,user license costs in this example would double.
“Oracle’s Forklift”
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“How Software Licensing Helps Manufacturers Generate Value from Embedded Software” - IDC Report, 2011
“Manufacturers are increasingly looking to leverage the software assets embedded within their devices, including monetisation.
In many cases, the software has previouslybeen provided to customers along with the hardware, for no additional charge”
Emergence of New Licensing Types
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“How Software Licensing Helps Manufacturers Generate Value from Embedded Software” - IDC Report, 2011
“If we don't have licensing, we don't have the whole picture”
Andrew Gustavsson, manager, Central Licensing Center (CLC), Ericsson.
Licensing the Internet of Things
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Multiple devices, priced per unit
Homogenous devices, priced by feature consumed
Previously… Soon…
A new shape to Asset licensing
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Key Issues for Software Asset Management
• Proliferation of untracked employee devices
• Entirely new types of software license
• Non-IT departments buy equipment which carries Software Licenses
• Non-discoverable licensed components
• “I can see it, but I don’t know how much we’ve activated”
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Afterword
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“We find that some of the groups building
out the cloud often inadvertently become
the asset managers.
People can accidentally take on the role of
asset management without intending to.”
Anthony Hillier, CTO of CiRBA, quoted in CIO.com, April 2014
Conclusion
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The Future of Software Asset Management?
• Asset Management risks being fragmented into silos in line with technology.
• Smarter discovery tools become increasingly vital.
• Redefine role to “Digital Asset Management”:
• Encompass legacy and new, and manage transition.
• Retain single information line on costs, dependencies, risks
• SAM Toolsets must evolve, or become obsolete:
• Significantly more data feeds (CLM, SaaS services, embedded systems…).
• Shift from Discover-Calculate to embedded, real-time control.
• Opportunity to provide CIO with predictive and proactive cost-management.
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Questions?Jon Hall, Lead Product Manager
BMC Software
@JonHall_