IT Trends Set to Shape SAM: IBSMA Software Asset Management Summit, London 2014

© Copyright 2014 BMC Software, Inc

IT Trends Set to Shape SAM

Jon Hall, Lead Product Manager

BMC Software

@JonHall_

© Copyright 2014 BMC Software, Inc.

Devops and Super-Agility

Hybrid Cloud

The shift to SaaS

Internet of Things


1. The Shift to SaaS


PWC Global 100 Leaders Software Report 2014

“By 2016, IDC estimates about 25% of new business software purchases will be service-enabled software”

The growth of SaaS


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• Average of 700+ cloud services per company in large enterprises.

• “Does your business have more cloud services than it needs?”

• 70% feel that a fifth or more could be consolidated

48%34%2010 2013

YES

SaaS Sprawl


You can be non-compliant with SaaS!

• Accessing the software from prohibited geographies

• Sharing user accounts

• Allowing systems to pose as users

• Providing access to non-employees where such access is prohibited

“Cloud Computing did not end license compliance worries, but rather created new ones”

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Navigating the Cloud: Why Software Asset Management is More Important Than Ever.BSA (The Software Alliance), November 2013


Key Issues for Software Asset Management

• New license models, more user-focused.

• Traditional discovery doesn’t detect SaaS usage

• External, invisible inter-connections between SaaS services

• Difficult to centralize cost management - each service may have different cost model, API, etc.

• A key “shadow IT” risk area

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2. DevOps and Super-Agility


What Is DevOps?

“DevOps (a portmanteau of "development" and "operations") is a methodology of software development.

It emphasises communication, collaboration and integration between software developers and information technology (IT) operations personnel”

(Wikipedia)

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What does this mean in practice?

• Parallelized development processes

• Streamlined processes

• Rapid, incremental deployments

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Release Event

SDLC ITIL

OperationsDevelopmentBusiness

Linear Flow to Release

Some friction between SLDC and ITIL - but low cadence

“Life was simpler back then…”

Traditional Software Development Lifecycle


Release Event

Time

Release Event

Time

Frequent Release Events

Smoother Effort

Lower levels of accumulated change

Less Risk

“Change is flowing into production…”

DevOps Goals


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Multiple Tiers Multiple Teams Multiple Environments Multiple Deploys

Portal

DB

Agile Team DevQA

SIT,Perf,

UAT…Stage

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2

1

3 41

51

23 1

51

23

Dev

Dev

Dev

QAProd

Dev Ops

Multiples of Everything

© Copyright 2014 BMC Software, Inc14

Agile

Release EventDevOps

Gap

OperationsDevelopmentBusiness

Faster Releases run into Operational Controls

Release Process is slow, manual and error prone

BUT… it’s controllable, predictable, and a useful SAM input

The Impact of DevOps’s Agile Pace

“Sprints” “Marathons”


Agile

Release EventDevOps

Gap

Business OperationsDevelopment

Building Bridges with DevOps Methodologies

DevOps teams, Infrastructure as Code, Toolchains

Cloud Environments for Dev/Test

CHALLENGES EXISTING SAM TOOLSETS!

The DevOps response



• Multiplies pre-production environments.

• Changes and Releases happen much faster: needs new methods of alignment to ITAM.

• Can’t rely on basic discovery tools: They simply won’t keep up.

• Periodic true-up is not enough.

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3. Hybrid Cloud


28% 6% 66%

Private Cloud

Public Cloud

Physical Servers & Non-Cloud VMs

34% of enterprise servers already run in the cloud“Your Cloud Future Is Here - How IT Can Embrace The Business Demand For Cloud And Exceed Expectations”Forrester, June 2013

Percentage of servers operated in global enterprises:

Cloud Infrastructure on the Rise


Private CloudLocation A

Private CloudLocation B

Policies Capacity

Licenses & entitlements

Infrastructure

Costs & billing

CLOUD SERVICE GOVERNOR

Hybrid Cloud Delivery Architecture


ServiceOptions

Infrastructure Models

ApplicationModel

CloudServiceOffering

How the service is structured.

(Server roles, software components)

How it is deployed and scaled for different

purposes.

Optional extrasand variants.

(e.g. additional capacity, premium support)


4 x Dedicated Server

4 x Private Cloud VM

2 x Amazon AWS instance

1 x Amazon AWS Instance

4 x Amazon AWS Instance

Perpetual Core-based license

Perpetual Core-based license

Per-User Subscription License

Enterprise Hot-Standby License

Enterprise Developer License

3 year review

1 year review

1 year review

1 year review

6 month fixed

GOLD

SILVER

BRONZE

License types depend on Service Offering


Limitations of Traditional Discovery

6am 9am Noon 3pm 6pm

7am discovery job

7pm discovery job

DATABASE SERVER

REPORTING SERVER

Additional capacity automatically applied at

peak timeAdditional capacity, and new

(licensed) data transfer option spun up for reporting job


Select & Procure

Provision & Record

Deploy

Discover & Reconcile

Audit & Monitor

Maintain & Support

Retire

Re-Harvest

The Asset lifecycle in the Hybrid Cloud

“Traditional Asset Management model”


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“Classic” Server SAM SAM in the Hybrid Cloud

SELECT & PROCURE •Perpetual licensing

•Maintenance renewals

•CALs, capacity licensing

•Subscription licensing

•Subscription renewal

•Translation of legacy terms

PROVISION & RECORD •Server automation tools •Service instantiation

•Server automation tools

•CLM deployment

DEPLOY •Installation projects

•Server automation tools

•Infrastructure refresh

•CLM Service Governor

•Migration

DISCOVER & RECONCILE •Agent-based discovery

•Agentless discovery

•CLM data (volatile?)

•Dependency mapping

•Vendor usage data



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“Classic” Server SAM SAM in the Hybrid Cloud

AUDIT & MONITOR •License consumption

•Vendor audits

•CLM Usage stats

•Vendor stats

MAINTAIN & SUPPORT •Maintenance Windows

•Internal change management

•Extend/reduce subscription

END OF LIFE •Physical decommission

•Migrate to new solution

•End/renegotiate subscription

•Reclaim data from vendor

RE-HARVEST •Capacity reclamation

•License migration

•Budget reallocation




• Basic discovery doesn’t provide the detail: need smart tools to read the required data

• Potentially many more data inputs to SAM

• “High Water Mark” is tough to track, but burden of proof still lies with the customer

• Blurs lines between infrastructure and software

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Remediate

RunningConfiguration

Audit

ChangeConfiguration

Validate

ConsistentConfiguration

Differences

Best Practices Report

CONTINUOUSENFORCEMENT

Continuous compliance, not periodic


4. The “Internet of Things”


2009 2020

0.9 billion

26 billion

Number of internet-connected devices

(excluding PCs, tablets, smartphones)

(“Forecast: The Internet of Things, Worldwide” – Gartner Report, 2013)

Rise of the “Internet of Things”


Embedded in devices we already manage

Embedded in non-IT business assets

New, discrete connected items

http://www.flickr.com/photos/sergesegal/

IoT means many more digital Assets


• ßThe 2014 inventory store:

-PCs and Laptops

-Smartphones

-Tablets

-Printers

-Consumables

Coming soon…

-Wearable devices

-Smart meters

-Standalone sensors

-RFID equipment

-Smart vehicle components

https://www.flickr.com/photos/mwichary/3301333726


(Oracle Software Investment Guide)

In this illustration, there are 15 devices in addition to 400 drivers.415 “Named User Plus” licenses would be required.

If the number of devices increased at the rate projected by Gartner,user license costs in this example would double.

“Oracle’s Forklift”


“How Software Licensing Helps Manufacturers Generate Value from Embedded Software” - IDC Report, 2011

“Manufacturers are increasingly looking to leverage the software assets embedded within their devices, including monetisation.

In many cases, the software has previouslybeen provided to customers along with the hardware, for no additional charge”

Emergence of New Licensing Types


“How Software Licensing Helps Manufacturers Generate Value from Embedded Software” - IDC Report, 2011

“If we don't have licensing, we don't have the whole picture”

Andrew Gustavsson, manager, Central Licensing Center (CLC), Ericsson.

Licensing the Internet of Things


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Multiple devices, priced per unit

Homogenous devices, priced by feature consumed

Previously… Soon…

A new shape to Asset licensing



• Proliferation of untracked employee devices

• Entirely new types of software license

• Non-IT departments buy equipment which carries Software Licenses

• Non-discoverable licensed components

• “I can see it, but I don’t know how much we’ve activated”

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Afterword


“We find that some of the groups building

out the cloud often inadvertently become

the asset managers.

People can accidentally take on the role of

asset management without intending to.”

Anthony Hillier, CTO of CiRBA, quoted in CIO.com, April 2014

Conclusion

http://www.cirba.com/

http://CIO.com


The Future of Software Asset Management?

• Asset Management risks being fragmented into silos in line with technology.

• Smarter discovery tools become increasingly vital.

• Redefine role to “Digital Asset Management”:

• Encompass legacy and new, and manage transition.

• Retain single information line on costs, dependencies, risks

• SAM Toolsets must evolve, or become obsolete:

• Significantly more data feeds (CLM, SaaS services, embedded systems…).

• Shift from Discover-Calculate to embedded, real-time control.

• Opportunity to provide CIO with predictive and proactive cost-management.

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Questions?Jon Hall, Lead Product Manager

BMC Software

@JonHall_

IT Trends Set to Shape SAM: IBSMA Software Asset Management Summit, London 2014

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Transcript of IT Trends Set to Shape SAM: IBSMA Software Asset Management Summit, London 2014