Post on 14-May-2015
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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USING FACEBOOK TO MEASURE & INCREASE BRAND ADVOCACY
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
LoudDoor is a Facebook Insights Preferred Marketing Developer.
We specialize in market research.
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Why use Facebook for research?
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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SEAMLESS USER EXPERIENCE
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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SOCIAL GRAPH UBIQUITY
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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KILLER MOBILE APP
0%
20%
40%
60%
80%
100%
12/08 4/09 8/09 12/09 4/10 8/10 12/10 4/11 8/11 12/11 4/12
% o
f Int
erne
t Tra
ffic
Desktop Internet
Mobile Internet
India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 5/12
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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MINIMAL SAMPLE CORRECTION
TRADITIONAL RESEARCH TECHNIQUES
CENSUS NORMALIZATION
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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FACEBOOK REFLECTS THE GENERAL POPULATION
0%
10%
20%
30%
40%
50%
60%
15-24 years old 25-54 years old 55-64 years old 65 and older
US FB
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
The Challenge
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
How do you measure advocacy?
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Net Promoter Score®
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Live Data Analysis
Case Study
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Using this data to increase advocacy.
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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USING PRECISE LIKES & INTEREST DATA CORRELATIONS
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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USING PRECISE LIKES & INTEREST DATA CORRELATIONS
3 Music
TV Shows
Hobbies
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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WHY CUSTOM KEYWORD CLUSTERS WORK
Music Cluster
Hobbies Cluster
TV Shows Cluster
Movies Cluster
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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CLOSING THE LOOP TO MEASURE RESULTS
Brand SatisfactionData Analysis
Custom Surveysand Tracking
Execution
Content and MediaStrategy Development
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