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THREE AREAS OF FOCUS

THREE AREAS OF FOCUS

FINDING MEMBERS

THREE AREAS OF FOCUS

FINDING MEMBERS

GETTING MEMBERS

THREE AREAS OF FOCUS

FINDING MEMBERS

GETTING MEMBERS

KEEPING MEMBERS

In the last 7 years, we have inducted 1.1 million members

Membership as of June 30, 2003: 1,227,338Membership as of June 30, 2010: 1,227,563

Net Increase in membership: +226

2008 2009 2010 2011 2012 20133000

3100

3200

3300

3400

DISTRICT 5440 MEMBERSHIP

Club Name 01-Jul-2008 Members

01-Jul-2009 Members

01-Jul-2010 Members

01-Jul-2011 Members

01-Jul-2012 Members

01-April 2013 Members

Buffalo 34 35 31 31 33 34

Casper 193 175 175 182 188 193

Casper-Five Trails 65 63 59 51 41 41

Casper-Reveille         36 36

Cheyenne 207 202 213 212 212 220

Cheyenne Sunrise 31 35 34 36 39 40

Cody 67 75 79 82 77 75

Craig (Moffat County) 19 19 19 20 18 19

Douglas 39 34 30 28 30 33

Estes Park 141 141 126 107 106 103

Estes Park-Longs Peak     21 24 31 32

Estes Valley Sunrise 61 64 60 71 63 68

Evanston 42 41 45 47 46 43

Fort Collins 187 193 180 162 158 165

Fort Collins (Foothills) 114 107 105 107 103 105

Fort Collins After Work 23 21 20 22 24 21

Fort Collins-Breakfast 68 72 73 79 77 77

Gillette 62 67 67 63 70 67

Gillette-Energy 52 53 48 49 51 72

Greeley 151 151 145 132 118 120

Greeley (Centennial) 110 106 103 104 97 102

Greeley Redeye 31 30 32 29 23 25

Greeley-After Hours 25 22 19 20 20 20

High Plains-Eaton 30 28 28 18 13 13

Jackson Hole 196 196 186 195 182 179

Jackson Hole Breakfast 13 19 15 13 14 14

Jackson Hole Supper 31 36 38 41 40 42

Club Name01-Jul-2008

Members01-Jul-2009

Members01-Jul-2010

Members01-Jul-2011

Members01-Jul-2012

Members01-April 2013

Members

Johnstown 19 13 20 24 30 31

Kemmerer 25 23 23 26 27 26

Lander 73 64 63 68 69 75

Laramie 105 99 95 98 111 116

Laramie Sunrise 23 27 28 25 26 27

Loveland 168 181 166 160 159 164

Loveland Mountain View 48 48 41 35 38 39

Loveland Thompson Valley 41 36 32 34 38 38

Morrill 15 17 18 19 18 18

Powell 29 28 30 24 27 25

Ranchester-Dayton 19 22 18 23 24 23

Rawlins 31 30 31 27 25 29

Riverton 49 48 54 51 51 57

Rock Springs 27 29 32 29 31 31

Scottsbluff/Gering 114 115 112 107 104 107

Sedgwick County 23 24 26 30 30 29

Sheridan 134 131 126 128 124 116

Star Valley (Afton) 16 21 18 15 13 15

Steamboat Springs 83 83 86 81 84 84

Steamboat Springs (Ski Town USA) Morning 31 32 27 28 30 32

Sterling 40 34 37 35 33 36

Teton Valley 36 39 40 26 26 26

Thermopolis 25 25 31 30 29 32

Torrington 65 69 63 65 66 66

Windsor 33 34 31 33 32 32

Worland 39 40 38 33 38 39

3303 3297 3237 3179 3193 3272

What does your club look like?

Less than 30 2%Ages 30‐39 9%Ages 40-49 19%Ages 50-59 30%Ages 60-69 24%Age 70+ 16%

70% of all Rotarians are over age 50!

11% are under 40

Why aren’t younger members joining?

Why aren’t younger members joining?

They don’t know who you are, or what you do.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

They don’t know if they can afford it.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

They don’t know if they can afford it. They don’t know if they have time. They

can’t be off work or away from their family for 2 hours to go to a meeting.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

They don’t know if they can afford it. They don’t know if they have time. They

can’t be off work or away from their family for 2 hours to go to a meeting.

There’s nobody there who looks like them!

BUT…you can’t say…

YES! YES! YES!We want young

members!

and

NO! NO! NO!We will NOT change how we do things!

FINDINGMEMBERS

They Can’t Join You if They Can’t FIND You!

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

• Do you have a Facebook page?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

• Do you have a Facebook page?• Do you have a Twitter account?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

• Do you have a Facebook page?• Do you have a Twitter account?• Does your web site have a link to follow you on

Facebook and Twitter?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

• Do you have a Facebook page?• Do you have a Twitter account?• Does your web site have a link to follow you on

Facebook and Twitter?• Do you have a club shirt to wear at events?

Public Relations

Public Relations • Every club should have a PR person

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event• Wear your Rotary emblems and shirts on days

other than the meeting

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event• Wear your Rotary emblems and shirts on days

other than the meeting• Update your classification list by going through

the Yellow Pages, you know more people than you think!

GETTINGMEMBERS

Have FunAdd Value

Be Different

How can we get younger members?

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

• Maintain contact with them through Facebook.

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

• Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them

to join Rotary with them.

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

• Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them

to join Rotary with them.

• Lower membership cost for the first year, or provide a scholarship for members under a certain age.

Ask QUALIFIED Members

Ask QUALIFIED Members

• Do they have time to attend the meetings?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

• Do they understand this is not a “tips” group?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

• Do they understand this is not a “tips” group?

• Do they have time to do your service projects?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

• Do they understand this is not a “tips” group?

• Do they have time to do your service projects?

• Can they afford your dues?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

• Do they understand this is not a “tips” group?

• Do they have time to do your service projects?

• Can they afford your dues?

• Do they have a passion in an area that your club wants to work in?

What do you need to change?

What do you need to change?

• When they visit, do they feel welcome?

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges• Track non-meeting volunteer hours

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges• Track non-meeting volunteer hours• Cancel one meeting a month and do a

service project instead

Turn Visitors into Members

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure

• Ask them to bring their friends back next time

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure

• Ask them to bring their friends back next time

• Make them WANT to join, give them some tasks• Work on a project• Attend a board meeting• Search for info on the club, district and

RI web site• Complete an e-club makeup

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure

• Ask them to bring their friends back next time

• Make them WANT to join, give them some tasks• Work on a project• Attend a board meeting• Search for info on the club, district and

RI web site• Complete an e-club makeup

• Take them to lunch with sponsor

KEEPINGMEMBERS

Get Them Engaged!

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

• Talk about the history of the club, projects, dues, rules, traditions

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

• Talk about the history of the club, projects, dues, rules, traditions

• Find out what they are passionate about

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

• Talk about the history of the club, projects, dues, rules, traditions

• Find out what they are passionate about• Assign them a project

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

• Talk about the history of the club, projects, dues, rules, traditions

• Find out what they are passionate about• Assign them a project• Put them on the board

Do you make decisions byFACTS

orEMOTIONS?

Do you make decisions byFACTS

orEMOTIONS?

• Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.

Do you make decisions byFACTS

orEMOTIONS?

• Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.

• Emotions – Rotary is a worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities. Join us and we will help YOU change the world!

We’veALWAYSDone It

That Way!

Tools

shop.rotary.orgNew member kits, club brochure

Tools

shop.rotary.orgNew member kits, club brochure

Michael McQueenThe New Rules of Engagement

www.thenexgengroup.com

Michelle Schaefermichelle@michelleschaefer.com

Cell 405-627-2006