Is Social Media Bullshit?

Why the “bullshit”

belief?

Bullshit. Bullshit. Wtf?

What we've heard...

What they want to hear about...

Success stories Extraordinary moments Ingenious marketing tactics

The Bottom Line

It sounds like hype.

Metrics with no relevance.

A bunch of special use cases.

What do we do if we want to beat “bullshit”?

Back to basics, not benefits.(and not yet best practices)

What are the problems a social media strategy solves?

Your customers have a better communications platform than you do.

Without a presence, you can only react,not respond.

Bring it back to the bottom line.

1. Metrics 2. Measure 3. Make it clear

Increasing profits -or-

Saving costs

How does social media do this?

It's all about Branding.

Increasing sales != Making sales

Conversion rates Retention rates Referral rates

Saving costs ~ creating value

Customers will... Giving you free... Test features & give feedback QA Help other customers Support Evangelize your product Sales Create demos Customer Training Build add-ons Features

Branding Before vs Branding Now

It's not Bullshit, it's Branding,and that is/adds to the Bottom line.

I'm Jay Neely.

http://socialstrategist.com