Is Social Media Bullshit?
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Is Social Media Bullshit?
description
Even after all the success stories we've heard, I continued to hear skepticism about social media from business people and business-thinking techies. I examined what's wrong with many social media evangelist's talks, and now present how to show that social media is relevant to the bottom line.
Transcript of Is Social Media Bullshit?
Is Social Media Bullshit?
Why the “bullshit”
belief?
Bullshit. Bullshit. Wtf?
What we've heard...
What they want to hear about...
Success stories Extraordinary moments Ingenious marketing tactics
The Bottom Line
It sounds like hype.
Metrics with no relevance.
A bunch of special use cases.
What do we do if we want to beat “bullshit”?
Back to basics, not benefits.(and not yet best practices)
What are the problems a social media strategy solves?
Your customers have a better communications platform than you do.
Without a presence, you can only react,not respond.
Bring it back to the bottom line.
1. Metrics 2. Measure 3. Make it clear
Increasing profits -or-
Saving costs
How does social media do this?
It's all about Branding.
Increasing sales != Making sales
Conversion rates Retention rates Referral rates
Saving costs ~ creating value
Customers will... Giving you free... Test features & give feedback QA Help other customers Support Evangelize your product Sales Create demos Customer Training Build add-ons Features
Branding Before vs Branding Now
It's not Bullshit, it's Branding,and that is/adds to the Bottom line.
I'm Jay Neely.
http://socialstrategist.com
