Post on 28-Jan-2015
description
WORTH IT?
150units of
BlackBerry?!
What is going on with RIM?
Phones suitable for
the corporate environment
Here’s what you
don’t see…
HAZAR DOUS
situation
Stay in the same
position
LETS TAKE A CLOSER LOOK
Inability to communicate well
1.
DISCONNECTION within the company
& with its consumers
target wrong Focused on the
market
Inability to market products
2.
Married to their mobile operators
TV ad in 2008 First BlackBerry
EFFECT: their sales
have been spiraling down.
Inability to create something that is uniquely theirs
3.
What’s so
special
about blackberry?
NEWSFLASH!
can never be
NEWSFLASH!
They have done nothing
to excite customers
“The original BlackBerry functionality is at the base more or less unchanged, and a bunch of gooey media toppings have been dumped on top of it, I
see sprinkles, fudge, marshmallow, pineapple, whipped cream, a cherry, and a few gummy bears, but no significant improvement to the old,
dried-out ice cream at the bottom of the bowl.” - Michael Mace
NO
will RIM die down.
eventually
failure Recipe for
To recap:
Inability to communicate well
Inability to market products
Inability to create something that is uniquely theirs
(and why it’s not worth investing)
Thank you.
Twitter: @sab_lee
Sabrina Lee
CREDITS * photos: • http://www.flickr.com/photos/8922532@N08/5721960455/ • http://www.flickr.com/photos/fahadee/5239324772/sizes/l/in/photostream/ • http://www.flickr.com/photos/sarahreido/3120877348/sizes/l/in/photostream/ • http://www.flickr.com/photos/kelseyphoto/3525520431/sizes/l/in/photostream/ • http://www.flickr.com/photos/traceyconsolo/4604263603/sizes/o/in/photostream/ • http://www.flickr.com/photos/hbmike2000/5768805499/sizes/l/in/photostream/ • http://www.flickr.com/photos/gyaban_fr/4860421542/sizes/l/in/photostream/ • http://www.flickr.com/photos/bdickman/3639560735/sizes/o/in/photostream/ • http://www.flickr.com/photos/pauldcocker/3003668632/sizes/o/in/photostream/ • http://www.flickr.com/photos/mmmfac/3720959476/sizes/z/in/photostream/ • http://www.photos8.com/view/bride_and_groom_holding_hands-other.html • http://www.flickr.com/photos/midnight-digital/2269941524/sizes/l/in/photostream/ • http://www.flickr.com/photos/shoa/2770843565/sizes/l/in/photostream/ • http://www.flickr.com/photos/findyoursearch/5100065637/sizes/l/in/photostream/ • http://www.flickr.com/photos/skewgee/3161506528/sizes/l/in/photostream/ • http://fc05.deviantart.net/fs47/f/2009/172/c/4/My_Custom_Apple_Logo_by_chris2fresh.png • http://mentormate.com/sites/default/files/blackberry-logo.png • http://www.indiatalkies.com/images/explosion52627n.jpg • http://www.flickr.com/photos/ingjoseherrera/3698499531/sizes/l/in/photostream/ • http://www.flickr.com/photos/nane-zwerg/3945310084/sizes/l/in/photostream/ • http://www.flickr.com/photos/christchild81/205848002/sizes/z/in/photostream/ • http://www.flickr.com/photos/mbleeker2009/4497825019/sizes/l/in/photostream/ • http://www.flickr.com/photos/amorphesding/3392255694/sizes/l/in/photostream/ • http://www.flickr.com/photos/shizu_bara/5640722437/sizes/l/in/photostream/ • http://www.flickr.com/photos/koggaccio/3182044052/sizes/l/in/photostream/
* information: • http://mobileopportunity.blogs pot.com/2010/10/whats-really-w rong-with-blackberry-and.html • http://www.businessweek.com/magazine/content/10_42/b4199076785733.htm