Wireless Mobility with BlackBerry

What’s in it for me?

• The BlackBerry Platform

• BlackBerry Software Offerings

• Mobilizing Applications

• BlackBerry Mobile Voice System

The BlackBerry The BlackBerry

PlatformPlatform

Competitors Focus on the Surface

Look at what’s beneath the surface.

BlackBerry is more than just a smartphone with a keyboard.

• Complete end to end solution

• Scalable & manageable

• Rich programming environment

• Low cost of ownership

• Secure, secure, secure

• Support for all major email environments

• Always On, Always Connected: real push

• Long battery life

• Extensive network coverage

• Hardware and software integration

• NOC-based architecture

equals

Transparent and predictable TCO

• Known costs for hardware, software, wireless data and support

Proven and demonstrable ROI

• BlackBerry users report that they recover 60 minutes in downtime each day (250 hours per year)

• BlackBerry increases team efficiency by 38%

• BlackBerry Net TCO per user totals US$1,085

• BlackBerry ROI is conservatively calculated at a minimum of 238%; payback period of 5 months

*2007 IPSOS Reid BlackBerry ROI Study

Value

Key Enterprise Services

Desktop (Email/PIM)• Microsoft Exchange (47%)• Lotus Notes Domino (39%)• Novell Groupwise (13%)

Real Time Computing• Lotus SameTime• Microsoft Live Communication Server• Novell Groupwise IM

Intranet/Web Services• SAP• Oracle/Siebel• Web Services• .NET• Many, many others

Voice Systems• Legacy PBX• VoIP• Hybrid Systems

BES 4.1

BlackBerry SoftwareBlackBerry Software

Offerings Offerings

BlackBerry Solution Portfolio

Segment Small (SOHO) Small / Medium Large

Employees 1 - 19 20 - 499 500+

BlackBerry

Solutions

BIS

BlackBerry Professional Software Exchange and Domino Available

Enterprise BES

RIM Confidential

BlackBerry Professional Software vs. Enterprise BES

Feature BlackBerryProfessional Software BlackBerry Enterprise Server

Target Market (Max Users) SMB (30) Enterprise (Thousands)

Runs on Email Server Yes – certified Not recommended

Support for Mobile Voice Services Not in first release Yes

Email Platforms SupportedMicrosoft® Exchange, IBM® Lotus® Domino®,GroupWise® in roadmap

Microsoft Exchange, IBM Lotus Domino, GroupWise

CAL Model Both SMB & Enterprise CALs Enterprise CAL model

BlackBerry MDSJava & Browser apps onlyThird party applications

Yes

Wireless File / Media Access No No

IT Policy Approach IT Policy Templates (>400 policies) Over 400 IT Policies

Installation Simplified for SMB BlackBerry Enterprise Server Standard

Software Pricing (MSRP)$499 with 5 CALs$849 with 10 CALs

$3,999 with 20 CALs

Software Distribution ESD & CD via Channel ESD & CD via Channel

Localization EFIGS (SW and Documentation)English & Japanese (4.1.4J)Documentation in EFIGS

Upgrade to BlackBerry Enterprise Server Yes, with Upgrade Service Pack NA

Support Model Carrier & RIM Technical Support Carrier & RIM Technical Support

Mobilizing ApplicationsMobilizing Applications

Extensibility Options for BlackBerry

Increasing Complexity and Specialization

Siz

e of

Com

pany

Hosted Applications

MDS Studio

Alliance Partner Application Platforms

Custom Java Application

Personal Productivity

Time and Cost

BlackBerry ISV Community

Sales Force Automation

Field Service Automation

Fleet Management and Dispatch

ERP – SCM, HR, Financials, CRM

Unified Communications

Business Intelligence

IT Systems Management

Document Management & Printing

BlackBerry MDS-JMA Scenario

BlackBerry Enterprise Server

Port 3101

MDS Service Active

Content Servers Database

DatabaseApplication Server 1

Database

Application Server 2

Alliance Partner Custom Application Server

Email ServersInstant Messaging

Server

Intranet Server

Sales Dashboard

View Data via Graphs & Charts

One Hand Navigation via “Tab” Interface

View Performance for Regional Managers

CRM

Help Desk Infoman

Remote Server Management – Rove Mobile

Mobile Admin from Rove Mobile

• Remote management of servers using BlackBerry– MS Windows, Active Directory and Exchange

– MS DHCP, SQL, IIS, DNS and Cluster Servers

– Lotus Domino

– Novell

– BlackBerry Enterprise Server

– Oracle, Citrix, RSA, Veritas, VMware and more

• Resetting passwords, rebooting, print services…

Emergency Communications – MDS Developed

Excel Data

Data Optimized &Pushed to Device

Emergency Communications – Wallace Wireless

• Stay in communication even when the mail server is down– Never lose message history– Changes to the database are done automatically

• Mass Notifications– Pre-defined messages – Provide concise response to an emergency or incident

• BlackBerry access for HAZMAT incidents– Extensive chemical databases – HAZMAT response guidance

BlackBerry MobileBlackBerry Mobile

Voice System Voice System

BlackBerry Mobile Voice System

BlackBerry MVS is designed to help Enterprise usersand Admin with the following:

– Help Others Reach Me

– Help Me Reach Others

– Extend Telecom Admin to Mobile

MVS Components: • BlackBerry Enterprise Server v4.1+• Device Software v4.2.1+• Ascendent Voice Mobility Suite v4.5+

Security Problem Solved: User Authentication Through Secure Data Channel

Internet

PSTN

Dialing an Extension via

the PBX

Encrypted signalingdatagram

Call Initiation request

Outbound call to BB

Calls bridged together

Voice

BES

PBX

Data

Ascendent Server

PRI, ISDN, or SIP

Call Dropped In Seamlessly to User