Post on 15-Jul-2015
2015POLITICAL MONITOR
PARTIES AND LEADERS
13%
20%
17%
31%
71%
9%
17%
38%
29%
44%
40%
23%
24%
43%
28%
52%
39%
40%
23%
33%
44%
45%
42%
50%
Keeps its promises
Looks after the interests of people like me
Has a good team of leaders
Understands the problems facing Britain
Different to other parties
Fit to govern
Party Image – positive traits
3I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…
CONSERVATIVE PARTY LABOUR PARTY UKIP LIBERAL DEMOCRATS
Base: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for UKIP (493) and Liberal Democrats (507) Source: Ipsos MORI Political Monitor
55%
65%
41%
39%
57%
10%
33%
43%
63%
14%
36%
43%
63%
23%
44%
43%
Will promise anything to win votes
Extreme
Out of date
Divided
Party Image – negative traits
4I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…
CONSERVATIVE PARTY LABOUR PARTY UKIP LIBERAL DEMOCRATS
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for UKIP (493) and Liberal Democrats (507)
23%
43%
40%
61%
23%
35%
51%
48%
46%
23%
45%
44%
63%
43%
23%
33%
50%
44%
42%
Keeps its promises
Understands the problems facing Britain
Has a good team of leaders
Will promise anything to win votes
Divided
Extreme
Looks after the interests of people like me
Fit to govern
Out of date
Different to the other parties
Party Image – the Conservative Party
5I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 THE CONSERVATIVE PARTY?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 12th – 15th April 2015.
APRIL 2015 SEPTEMBER 2014
27%
52%
31%
47%
14%
48%
41%
48%
43%
24%
52%
28%
63%
43%
14%
43%
40%
36%
39%
Keeps its promises
Understands the problems facing Britain
Has a good team of leaders
Will promise anything to win votes
Divided
Extreme
Looks after the interests of people like me
Fit to govern
Out of date
Different to the other parties
Party Image – the Labour Party
6I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 12th – 15th April 2015.
APRIL 2015 SEPTEMBER 2014
24%
38%
24%
36%
64%
28%
16%
39%
80%
13%
31%
17%
55%
39%
65%
20%
9%
41%
71%
Keeps its promises
Understands the problems facing Britain
Has a good team of leaders
Will promise anything to win votes
Divided
Extreme
Looks after the interests of people like me
Fit to govern
Out of date
Different to the other parties
Party Image – UKIP
7I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 THE UK INDEPENDENCE PARTY?
Source: Ipsos MORI Political MonitorBase: 493 British adults 18+, 12th – 15th April 2015.
APRIL 2015 SEPTEMBER 2014
13%
39%
20%
56%
12%
32%
18%
51%
39%
17%
44%
29%
57%
43%
10%
38%
23%
33%
40%
Keeps its promises
Understands the problems facing Britain
Has a good team of leaders
Will promise anything to win votes
Divided
Extreme
Looks after the interests of people like me
Fit to govern
Out of date
Different to the other parties
Party Image – the Liberal Democrats
8I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 THE LIBERAL DEMOCRAT PARTY?
Source: Ipsos MORI Political MonitorBase: 507 British adults 18+, 12th – 15th April 2015.
APRIL 2015 SEPTEMBER 2014
57%
51%
44%
47%
40%
56%
33%
24%
35%
50%
20%
45%
31%
24%
33%
46%
34%
31%
26%
17%
19%
33%
64%
43%
Leader Image – positive traits
9I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…
DAVID CAMERON ED MILIBAND NIGEL FARAGE NICK CLEGG
Base: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for Farage (493) and Clegg (507) Source: Ipsos MORI Political Monitor
A capable leader
Understands the problems facing Britain
Good in a crisis
Has sound judgement
Has got a lot of personality
Has a clear vision for Britain
65%
44%
75%
42%
30%
58%
41%
38%
41%
42%
55%
62%
Leader Image –negative traits
10I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…
DAVID CAMERON ED MILIBAND NIGEL FARAGE NICK CLEGG
Source: Ipsos MORI Political Monitor
Out of touch with ordinary people
More style than substance
Looks after some sections of society more than others
Base: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for Farage (493) and Clegg (507)
55%
53%
43%
48%
67%
43%
39%
55%
57%
51%
44%
47%
65%
44%
40%
75%
56%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Looks after some sections of society morethan others
Has a clear vision for Britain
Leader Image – David Cameron
11I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 DAVID CAMERON?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 12th – 15th April 2015.
APRIL 2015 SEPTEMBER 2014
30%
22%
36%
53%
46%
32%
20%
43%
33%
24%
35%
50%
42%
30%
20%
58%
45%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Looks after some sections of society morethan others
Has a clear vision for Britain
Leader Image – Ed Miliband
12I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 ED MILIBAND?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 12th – 15th April 2015.
APRIL 2015 SEPTEMBER 2014
31%
19%
24%
39%
39%
52%
67%
58%
26%
17%
19%
33%
42%
55%
64%
62%
43%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Looks after some sections of society morethan others
Has a clear vision for Britain
Leader Image – Nigel Farage
13I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 NIGEL FARAGE?
Source: Ipsos MORI Political MonitorBase: 493 British adults 18+, 12th – 15th April 2015.
APRIL 2015 SEPTEMBER 2014
20%
17%
26%
42%
55%
45%
26%
26%
31%
24%
33%
46%
41%
38%
34%
41%
31%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Looks after some sections of society morethan others
Has a clear vision for Britain
Leader Image – Nick Clegg
14I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 NICK CLEGG?
Source: Ipsos MORI Political MonitorBase: 507 British adults 18+, 12th – 15th April 2015.
APRIL 2015 SEPTEMBER 2014
Party identity crisis?
15TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
“I DON’T KNOW WHAT THE CONSERVATIVE/LABOUR/LIBERAL DEMOCRAT/ UK INDEPENDENCE PARTY STANDS FOR THESE DAYS”
Base: 505 British adults 18+, 12th – 15th April 2015 Source: Ipsos MORI Political Monitor
April 2015
STRONGLY
DISAGREE
TEND TO DISAGREE
NEITHER AGREE
NOR DISAGREE
TEND TO AGREE
STRONGLY AGREE
DON’T KNOW
3%
32%
26%
8%
15%
16%
58
%3
1%
3%
20%
25%
8%
24%
19%
45
%4
3%
3%
33%
20%
10%
15%
19%
53
%3
4%
4%
10%
16%
12%
27%
31%
26
%5
8%
Leaders’ clarity of message
16TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
I DON’T KNOW WHAT DAVID CAMERON/ED MILIBAND/NIGEL FARAGE/NICK CLEGG STAND FOR
Base: 495 British adults 18+, 12th – 15th April 2015 Source: Ipsos MORI Political Monitor
April 2015
2%
32%
24%
8%
21%
13%
56
%3
4%
3%
22%
27%
10%
20%
18%
49
%3
8%
3%
42%
19%
7%
11%
18%
61
%2
9%
3%10%
21%
12%
26%
27%
31
%5
3%
STRONGLY
DISAGREE
TEND TO DISAGREE
NEITHER AGREE
NOR DISAGREE
TEND TO AGREE
STRONGLY AGREE
DON’T KNOW
2015POLITICAL MONITOR