Post on 11-Apr-2017
CLAP ALONG IF YOU ARE HAPPY THE KIDS ARE BACK AT SCHOOLBECAUSE I’M HAPPY
WHAT SONG BEST DESCRIBED PARENTS MOOD WHEN KIDS GO BACK TO SCHOOL?
...while staying within a budget is not quite as strong a priority. x
predeterminedbudget
YES 52%NO 48%
by eric carmen
Other
16%
35%
least popular
Store flyers and advertisements are very important when shopping for back to school needs...
HAPPY49%
by pharrell williams
MOST POPULAR
BUDGETDATE DESCRIPTION TOTAL Look at flyers/ads to dedcide
BACK TOSCHOOLSALE
YES 78% NO 22%
97c
4 Pocket Portfolio
SET OF 3 MULTICOLORSHARPIES
2.99$
ALL BY MYSELF
Superstores, such as Walmart and Target are the “go to” choice for back to school supplies:
76%27%
25%17% 11%
SUPERSTORE
OFFICE SUPPLY
ONLINE STORE
4%
OTHERRETAIL (Sears,etc)
WAREHOUSE
11%
DRUG STORE
Select up to two types of stores where you’re most likely to purchase back to school needs
Want more information about back to school shopping in America? Contact us at NAOmni@Ipsos-NA.com for more detailed data or go to http://www.ipsos-na.com/products-tools/omnibus/ for more information about other omnibus tools.
Data for this infographic were generated by an Ipsos eNation online omnibus survey of 639 American households who plan to buy back to school items for child(ren) entering grade K-16 (kindergarten through senior year in college). Study conducted June 29-July 1, 2015.