IPSA SHOW AREAS & PRODUCTS

International Exhibition IPSA is the only specialised promotional and merchandising

industry event in Russia and CIS.

WHY RUSSIA?

• Attractive high potential market with its 146 mln consumers

• Turnover of the Russian promotional and souvenir products market is 2,8 bln.

dollars in 2014.

• Significant growth of 15-20 % of the promotional industry segment in the first

quarter in 2015

WHY IPSA?

• IPSA is the ideal business platform to find new distributors and clients among the

major advertising agencies in Russia & CIS

• It is the opportunity to learn about the Russian promo market and hi-level

networking with the industry experts

• Comprehensive marketing campaign to promote exhibition and its participants

among potential audience

• IPSA is supported by PSI (Germany) – the leading promotional products fair in the

world also organized by Reed Exhibitions

IPSA IN A NUTSHELL

ADVERTISING & PROMOTIONAL GOODS

• Antistress & puzzles

• Automobile accessories

• Badges & lanyards

• Bags and backpacks

• Calendars

• Clocks

• Diaries

• Gadgets

• Home decor

• Household

• Keychains

• Leisure and travel accessories

• Lighters

• Magnets

• Personal care & accessories

• Sports accessories

• Stationaries

• Table business accessories

• Toys

• Umbrellas

TEXTILE GOODS

• Plaids & towels

• Promotional clothing &

accessories

BUSINESS LEATHER

GOODS

• Bags, backpacks

• Diaries, planings,

business card holders

• Purses and wallets

GIFTS

• Alcohol gifts

• Corporate VIP gifts

• Edible gifts

• Home decor

• National holidays gifts

• Postcards

• Professional holidays gifts

PACKAGING

• Branded bags

• Branded lanyards

• Gift packaging

POLYGRAPHY AND PRINTED PRODUCTS

• Advertising materials

• Books & magazines

• Calendars

• Corporate materials

• Postcards & invitations

• Large format printing

PRIZES & AWARDS

• Awards

• Diplomas & Certificates

• Pins and medals

POS MATERIALS

• In the display area

• In the entrance group

• In the external zone

• In the store shelf space

EQUIPMENT & TECHNOLOGIES

• 3D printing

• Equipment

• Expendables

CUSTOMISING

• Art painting

• Decal

• Embroidery

• Engraving

• Pad printing

• Serigraphy

• Stamping

• Sublimated printing

SPRING VISITORS PROFILE

AREA OF ACTIVITY

32%

30%

6%

6%

5%

3%

18%

Spring 2015

Corporate buyers 32%

Advertising agencies 30%

Manufacturers 6%

Wholesales dealers 6%

Printshops 5%

Distributors 3%

Other 18%

GEOGRAPHY

84%

14%

2%

Spring 2015

Moscow, Moscow region 84%

Other Russian regions 14%

Other countries 2%

AUTUMN VISITORS PROFILE

AREA OF ACTIVITY

Autumn 2015

GEOGRAPHY

Autumn 2015

Moscow, Moscow region 79%

Other Russian regions 19%

Other countries 2%

Corporate buyers 32%

Advertising agencies 31%

Manufacturers 7%

Wholesale dealers 6%

Printshops 5%

Distributors 3%

Others, private persons, media 16%

32%

31%

7%

6%

5%

3%16%

79%

19%

2%

TOP 5 JOB POSITIONS

1. Marketing/Brand/Creative Managers

2. General/Executive Directors

3. Business Development Managers

4. Buyers

5. Private Persons, Private Entrepreneurs

Among our visitors: ADV, BeeTL, Mix Communication, CASIO Europe GmbH, SIEMENS, ASUS, Samsung, Siemens, Kenwood, OMRON,

Bayer, Berlin Hemi, Boiron, Russian Space Systems, Total, Enel, Gazprom neft, Hitachi Construction Machinery,

Liebherr Russland, Bonduelle, Nestle, Kellogg Rus, Wimm-Bill-Dann/PepsiCo, Metro Cash and Carry, Х5 Retail

Group, OBI, Avon, Red Bull, Metropol Hotel, SWAROVSKI, Russia Today TV, Yandex, Sheremetyevo Airoport,

Russian Railways, Moscow State Duma, Ministry for Foreign Affairs of RF, Tretyakov Gallery, Volvo, Scania Rus,

Hyundai Comtrans, DHL Express, DPD and many others.

VISITORS PROFILE