IPSA show presentation 2016 areas - CCIR€¦ · • Comprehensive marketing campaign to promote...
Transcript of IPSA show presentation 2016 areas - CCIR€¦ · • Comprehensive marketing campaign to promote...
IPSA SHOW AREAS & PRODUCTS
International Exhibition IPSA is the only specialised promotional and merchandising
industry event in Russia and CIS.
WHY RUSSIA?
• Attractive high potential market with its 146 mln consumers
• Turnover of the Russian promotional and souvenir products market is 2,8 bln.
dollars in 2014.
• Significant growth of 15-20 % of the promotional industry segment in the first
quarter in 2015
WHY IPSA?
• IPSA is the ideal business platform to find new distributors and clients among the
major advertising agencies in Russia & CIS
• It is the opportunity to learn about the Russian promo market and hi-level
networking with the industry experts
• Comprehensive marketing campaign to promote exhibition and its participants
among potential audience
• IPSA is supported by PSI (Germany) – the leading promotional products fair in the
world also organized by Reed Exhibitions
IPSA IN A NUTSHELL
ADVERTISING & PROMOTIONAL GOODS
• Antistress & puzzles
• Automobile accessories
• Badges & lanyards
• Bags and backpacks
• Calendars
• Clocks
• Diaries
• Gadgets
• Home decor
• Household
• Keychains
• Leisure and travel accessories
• Lighters
• Magnets
• Personal care & accessories
• Sports accessories
• Stationaries
• Table business accessories
• Toys
• Umbrellas
TEXTILE GOODS
• Plaids & towels
• Promotional clothing &
accessories
BUSINESS LEATHER
GOODS
• Bags, backpacks
• Diaries, planings,
business card holders
• Purses and wallets
GIFTS
• Alcohol gifts
• Corporate VIP gifts
• Edible gifts
• Home decor
• National holidays gifts
• Postcards
• Professional holidays gifts
PACKAGING
• Branded bags
• Branded lanyards
• Gift packaging
POLYGRAPHY AND PRINTED PRODUCTS
• Advertising materials
• Books & magazines
• Calendars
• Corporate materials
• Postcards & invitations
• Large format printing
PRIZES & AWARDS
• Awards
• Diplomas & Certificates
• Pins and medals
POS MATERIALS
• In the display area
• In the entrance group
• In the external zone
• In the store shelf space
EQUIPMENT & TECHNOLOGIES
• 3D printing
• Equipment
• Expendables
CUSTOMISING
• Art painting
• Decal
• Embroidery
• Engraving
• Pad printing
• Serigraphy
• Stamping
• Sublimated printing
SPRING VISITORS PROFILE
AREA OF ACTIVITY
32%
30%
6%
6%
5%
3%
18%
Spring 2015
Corporate buyers 32%
Advertising agencies 30%
Manufacturers 6%
Wholesales dealers 6%
Printshops 5%
Distributors 3%
Other 18%
GEOGRAPHY
84%
14%
2%
Spring 2015
Moscow, Moscow region 84%
Other Russian regions 14%
Other countries 2%
AUTUMN VISITORS PROFILE
AREA OF ACTIVITY
Autumn 2015
GEOGRAPHY
Autumn 2015
Moscow, Moscow region 79%
Other Russian regions 19%
Other countries 2%
Corporate buyers 32%
Advertising agencies 31%
Manufacturers 7%
Wholesale dealers 6%
Printshops 5%
Distributors 3%
Others, private persons, media 16%
32%
31%
7%
6%
5%
3%16%
79%
19%
2%
TOP 5 JOB POSITIONS
1. Marketing/Brand/Creative Managers
2. General/Executive Directors
3. Business Development Managers
4. Buyers
5. Private Persons, Private Entrepreneurs
Among our visitors: ADV, BeeTL, Mix Communication, CASIO Europe GmbH, SIEMENS, ASUS, Samsung, Siemens, Kenwood, OMRON,
Bayer, Berlin Hemi, Boiron, Russian Space Systems, Total, Enel, Gazprom neft, Hitachi Construction Machinery,
Liebherr Russland, Bonduelle, Nestle, Kellogg Rus, Wimm-Bill-Dann/PepsiCo, Metro Cash and Carry, Х5 Retail
Group, OBI, Avon, Red Bull, Metropol Hotel, SWAROVSKI, Russia Today TV, Yandex, Sheremetyevo Airoport,
Russian Railways, Moscow State Duma, Ministry for Foreign Affairs of RF, Tretyakov Gallery, Volvo, Scania Rus,
Hyundai Comtrans, DHL Express, DPD and many others.
VISITORS PROFILE