Wonderful world of desk research

Nick Emmel, Exec Planning Director

@ewarwoowar

ewarwoowar.com

Beyond the Information Department:Research tools that you can use at your desk

Planning is about Insight not Information

Professional Insight

IPA Information Centre

Royal Mail Infobank(Free access to expensive professional insight tools)

Industry Info

Sector Specific Insight

Ideas Conferences

Business Insight

Digital Marketing Insight

User Experience Insight

Marketing Trends

Advertising resources

Web Trends

Traffic Tracking

Researching Search

Content Alerts

Researching Video

Paid-for buzz tracking

Free buzz tracking

Social Media Overviews

Blog research

Board trackers

Social Bookmarks

Facebook App tracking

Twitter Zeitgeist

Twitter Stats

Twitter alerts

Set up your regular info fix

Keep looking beyond the expected

Be targeted in your research

Planning is about Insight not Information

Ta muchly(any questions?)