IPA Desk Research 2010
51
Wonderful world of desk research Nick Emmel, Exec Planning Director @ewarwoowar ewarwoowar.com
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The 2010 version of the IPA Stage 2 Desk Research presentation. Full set of online research links mentioned in the presentation are available on http://ewarwoowar.typepad.com/
Transcript of IPA Desk Research 2010
Wonderful world of desk research
Nick Emmel, Exec Planning Director
@ewarwoowar
ewarwoowar.com
Beyond the Information Department:Research tools that you can use at your desk
Planning is about Insight not Information
Professional Insight
IPA Information Centre
Royal Mail Infobank(Free access to expensive professional insight tools)
Industry Info
Sector Specific Insight
Ideas Conferences
Business Insight
Digital Marketing Insight
User Experience Insight
Marketing Trends
Advertising resources
Web Trends
Traffic Tracking
Researching Search
Content Alerts
Researching Video
Paid-for buzz tracking
Free buzz tracking
Social Media Overviews
Blog research
Board trackers
Social Bookmarks
Facebook App tracking
Twitter Zeitgeist
Twitter Stats
Twitter alerts
Set up your regular info fix
Keep looking beyond the expected
Be targeted in your research
Planning is about Insight not Information
Ta muchly(any questions?)
