Andreas Kwiatkowski — kwiat@rheinfabrik.de — @kwiat

iOS vs. Android

Q2/2013

Q2/2014

0 % 15 % 30 % 45 % 60 % 75 % 90 %

iOS Android

http://www.businessinsider.com/android-ios-market-share-data-and-apples-iphone-6-2014-8

BOTH APPLE AND GOOGLE (PARTNERS) ARE SELLING MORE AND MORE SMARTPHONES, BUT ANDROID IS ALREADY FAR AHEAD.

+4M devices (40M total per quarter)

+64M devices (250M total per quarter)

https://developer.android.com/about/dashboards/index.html?utm_source=ausdroid.net https://mixpanel.com/trends/#report/ios_frag/from_date:-365,to_date:0

1 %2 %13 %

84 %

iOS 7 iOS 6 iOS 5Other

1 %14 %

11 %

53 %

21 %

KitKat Jelly BeanIce Cream Sandwich GingerbreadOther

ESPECIALLY FOR ANDROID, FRAGMENTATION IS AN ISSUE SLOWING DOWN PROGRESS AND ADOPTION OF NEW FEATURES AND APPS.

GOOGLE PLAY (AND OTHER ANDROID MARKETS) IS CATCHING UP IN TERMS OF AUDIENCE AND REVENUE.

App Store Google Play

Apps 1,2M 1,3M

Downloads (all time)

75B 50B

Revenue ($ 2013)

10B 1,5B

IOS AND ANDROID ARE DIFFERENT WHILE CLEARLY HAVING INFLUENCED EACH OTHER OVER TIME.

BUT: PAY RESPECT TO INDIVIDUAL STYLES AND PATTERNS PER PLATFORM TO MAKE YOUR CUSTOMERS FEEL RIGHT AT HOME.

Andreas Kwiatkowski — kwiat@rheinfabrik.de — @kwiat

App Design

Ease of use Performance Integration

TODAY, GREAT APPS FOCUS ON VERY FEW USE CASES AND SIMPLICITY, RUN SMOOTHLY AND INTEGRATE WELL.

AS MOBILE PLATFORMS AND APPS MATURE, APPLE AND GOOGLE ESTABLISH DISTINCT USER INTERFACE GUIDELINES.

iOS before 7 iOS 7/8 Android before Holo Holo Material Design

GOOGLE’S MATERIAL DESIGN IS A STANDARD FOR VISUAL, MOTION, AND INTERACTION DESIGN THAT ADAPTS ACROSS DIFFERENT DEVICES.

IN A WORLD OF CROSS-DEVICE/CROSS-PLATFORM USER FLOWS AND FRAGMENTATION, PIXEL PERFECT PHOTOSHOP DESIGNS FAIL.

INSTEAD, THINK ATOMIC/RESPONSIVE, TRUST IN VECTORS AND SERIOUSLY TAKE ADVANTAGE OF UI/UX SDK DEFAULTS.

Brad Frost patternlab.io

Bohemian Coding Sketch

Andreas Kwiatkowski — kwiat@rheinfabrik.de — @kwiat

Thank you