iOS vs. Android — In Numbers and Style
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Key Takeaways: 1. When making apps, (probably) go Android first (instead of "iOS first") since Android clearly leads the smartphone market 2. Respect iOS and Android specific UI/UX paradigms when crafting apps ("Tab Bar vs. Navigation Drawer") 3. When designing, think atomic/responsive and when developing, leverage default UI components as much as possible Side Notes: The easiest apps are made for single or only a few use cases at a time (Instagram). Popular existing apps are even splitting up into single use case apps to make things easier for users and marketeers (Facebook Messenger, Swarm). Mobile apps for everyday use (Mail, Gmail) require professional software engineering tools to provide rock-solid experiences. Best-rated apps respect platform standards and best practices while making use of device and platform features to provide extra value over their desktop or web alternatives.
Transcript of iOS vs. Android — In Numbers and Style
Q2/2013
Q2/2014
0 % 15 % 30 % 45 % 60 % 75 % 90 %
iOS Android
http://www.businessinsider.com/android-ios-market-share-data-and-apples-iphone-6-2014-8
BOTH APPLE AND GOOGLE (PARTNERS) ARE SELLING MORE AND MORE SMARTPHONES, BUT ANDROID IS ALREADY FAR AHEAD.
+4M devices (40M total per quarter)
+64M devices (250M total per quarter)
https://developer.android.com/about/dashboards/index.html?utm_source=ausdroid.net https://mixpanel.com/trends/#report/ios_frag/from_date:-365,to_date:0
1 %2 %13 %
84 %
iOS 7 iOS 6 iOS 5Other
1 %14 %
11 %
53 %
21 %
KitKat Jelly BeanIce Cream Sandwich GingerbreadOther
ESPECIALLY FOR ANDROID, FRAGMENTATION IS AN ISSUE SLOWING DOWN PROGRESS AND ADOPTION OF NEW FEATURES AND APPS.
GOOGLE PLAY (AND OTHER ANDROID MARKETS) IS CATCHING UP IN TERMS OF AUDIENCE AND REVENUE.
App Store Google Play
Apps 1,2M 1,3M
Downloads (all time)
75B 50B
Revenue ($ 2013)
10B 1,5B
IOS AND ANDROID ARE DIFFERENT WHILE CLEARLY HAVING INFLUENCED EACH OTHER OVER TIME.
BUT: PAY RESPECT TO INDIVIDUAL STYLES AND PATTERNS PER PLATFORM TO MAKE YOUR CUSTOMERS FEEL RIGHT AT HOME.
Ease of use Performance Integration
TODAY, GREAT APPS FOCUS ON VERY FEW USE CASES AND SIMPLICITY, RUN SMOOTHLY AND INTEGRATE WELL.
AS MOBILE PLATFORMS AND APPS MATURE, APPLE AND GOOGLE ESTABLISH DISTINCT USER INTERFACE GUIDELINES.
iOS before 7 iOS 7/8 Android before Holo Holo Material Design
GOOGLE’S MATERIAL DESIGN IS A STANDARD FOR VISUAL, MOTION, AND INTERACTION DESIGN THAT ADAPTS ACROSS DIFFERENT DEVICES.
IN A WORLD OF CROSS-DEVICE/CROSS-PLATFORM USER FLOWS AND FRAGMENTATION, PIXEL PERFECT PHOTOSHOP DESIGNS FAIL.
INSTEAD, THINK ATOMIC/RESPONSIVE, TRUST IN VECTORS AND SERIOUSLY TAKE ADVANTAGE OF UI/UX SDK DEFAULTS.
Brad Frost patternlab.io
Bohemian Coding Sketch
