Post on 15-Aug-2015
UberHeadzCONSULT DESIGN DELIVER
“Whatever the mind can conceive
and believe, the mind can
achieve.”
- Napoleon Hill
Organization Chart
JenniferAsbury
President
TBD
CFO
Thomas AsburyGeneral Counsel
TBD
VP Finance
Alex Fernandez
COO
TBD
VP Marketing
Outsourced
VP Distribution
TBD
VP HR
Rick Gurney
CIO
Zena Abdulnour
VP Cust. Svc
TBD
VP Privacy
Process
• Engage Portal
• Login
• Video Chat
Consult
• Natural color
• Desired color
• Formulate color
Design
• Delivery time
• Customize packaging
• Ship it
Deliver
Design Consult Deliver
88 percent of women feel their
hair has an effect on their
confidence.
-Clairol
Design Consult Deliver
At-home hair color remains one of the
most anxiety-inducing beauty
processes. It has stress points that begin
when picking a shade and continue
into the application.
-Wall Street Journal
Design Consult Deliver
Deliverables:
UberHeadz takes anxiety
out of this equation
Reduces cost to consumer
Increases confidence in
outcomes
Design Consult Deliver
Emily, a stay-at-home mom in
Reston, Va., delved into home
hair color and botched the job.
She turned her medium-brown
hair jet black. "It looks like you
just can't mess it up," Emily, 34,
says. "But, yeah, you can totally
mess it up.“
-Wall Street Journal
Design Consult Deliver
UberHeadz does the easy part by:
Providing a customized formula
Formulated by our licensed
professionals
Detailed written instruction
Educational videos on application
process
Design Consult Deliver
79% of women claim professional
products keep hair coloring
from fading
- Survey by Statistic Brain
Design Consult Deliver
“At-home hair color is hot. During the 2011,
many women traded pricey salon services
for home color. . . Now, more women are
sticking with home hair color, either
exclusively or for touch-ups to lengthen the
time between salon visits. . . 6 in 10 people
who used home hair color in the past year
have switched from the salon to save
money & time.”
-Mintel Survey, Wall Street Journal
Wall Street Journal
“More women try this at home”
(May 17, 2012)
“After years of struggling for growth, sales of
home hair color reached an estimated $1.9
billion last year, up 3.1% from the previous
year, according to Mintel. The research firm
estimates sales will rise almost 16% more over
the next five years, reaching $2.2 billion in
2016.”
Wall Street Journal
“More women try this at home”
(May 17, 2012)
“Home color's timesaving aspect is another part of its appeal, especially for higher-income
shoppers. Rather than spend three hours at a salon—with the additional cost of a baby sitter for some—women need just an hour, on their own schedule, to color at home. One in five
people with income of $100,000-plus reported using at-home hair color in the past 12 months.”
Design Consult Deliver
Over the years this industry has changed and
evolved as most business concepts. The economy
shift in the last 10 years has certainly affected this
industry.
Consumers are having to pick and choose
carefully what they can afford which has come
down to a hair cut or color.
Many cannot cut their own hair so many have
been forced to retail shelves for color products.
This is their only obvious choice beyond growing
out their natural hair color and we want to change
that choice.
Design Consult Deliver
Distributors of professional hair color have locked
down the ability to sell consumers our professional line of products with many good reasons.
First, it is important to understand the chemistry of
these products and how to use them accurately
which is why the license is required.
Design Consult Deliver
Second, the preservation of these products
to be used creatively, unlike the retail box
brands each of our colors has to be mixed
for customization and not a one size fits all
approach.
Last, there are safety measures and liability.
This is where UberHeadz comes in and I
have come up with a way to get these
products to the consumer with all this in
mind.
Design Consult Deliver
We offer a video consultation for the consumer
in order to determine their need. Once we
have determined their need, we then can
customize the color to the consumer.
Finally, we package the product in unmarked
vacuum sealed packages and send directions
on application. We go one step further to
provide visual instructions through our website
to lend extra support to he consumer.
At just a 5% market share, that equates to $110
Million in sales
At 80% margins, that equates to $88 Million
Gross Profit
Thank you!
Design Consult Deliver