I N T R O D U C T I O N T O T H E W O R L D O F O N L I N E

Bright Digital Minds Del iver ing Great Digital Results

A G E N D A

17:15 - Welcome and Introductions17:25 – Digital Landscape17:45 - Google18:00 – Social Media18:15 – Buying Path18:30 – Go Mobile18:40 – Any Questions19:00 – Quiet Pint or Two!

H A N N A H S W I F T

• Founder of award winning Bright Digital Minds

• Over 6 years digital marketing experience• Specialise in Affiliate Management, Social

Media and Marketing Strategy.• Drum Magazine – 30 under 30 women in

digital marketing• Committed to giving back to the

community

W H O W E A R E :

A dedicated team of digital marketers based in Bakewell

A B O U T T H E C O M P A N Y

• Founded in 2011• 7 strong team of marketers and

content writers• Large client base including high

street names and B2B corporations• Collection of experts dotted around

the room tonight

W H O W E W O R K F O R :

W H O A M I ?

P E T E R D I C K E N S O N

T O D A Y

• The internet is an amazing marketing tool– Website technology is advancing incredibly

quickly– A website is now incredibly cheap to build– Loads of free marketing tools and websites

• Online is trackable and customisable– Imagine changing the layout of Tesco for each

customer• The internet is not a miracle channel – it

does require effort

S O C I A L M E D I A R E V O L U T I O N

I N T R O D U C T I O N T O O N L I N E

• £78bn – 2012 online sales• Around 9/10% of all retail sales are

made online• Online is still growing – Christmas

2012 up 17.4%• Offline growth has stalled –

Christmas 2012 up 0.3%• Multichannel is getting bigger

I N T R O D U C T I O N T O O N L I N E

• 35% of traffic received is from search engines– 90.6% of search traffic is from Google

• 1 in 6 page impressions in the UK is on facebook– 7.5% of traffic received by websites is

from Facebook

I N T R O D U C T I O N T O O N L I N E

• Go Mobile– 27% of emails are opened on a mobile

phone– 84% of mobile revenue is from the Ipad– Site Useage• Ipad users spend most time per page.• Mobile users least time per page• Mobile users most pages per visit

G O O G L E

S E A R C H E N G I N E B A S I C S

• On average 35% of website traffic comes from Google – You must sell your site to Google

• Basics– Onsite

• Page Headers• Keywords• Image Tags• Robots• Duplicate content

– Offsite• Links

– Link Titles– Bad Links

– Panda & Penguin Updates

S E A R C H E N G I N E B A S I C S

• Buy Adverts on a Per Click Basis– Search result pages– Product listings– Retargeting– It’s not just price• Quality adverts• Quality landing pages• Interested clickers

F A C E B O O K

S E A R C H E N G I N E B A S I C S

• Create Pages– Interact with customers and potential

customers– Buy ads to your posts– Buy ads to your pages– Grow fanbase with competitions, but

monitor carefully• Be-careful not to spam!

E M A I L

E M A I L

• Always be collecting emails– Customers – Enquiries– Stock updates– Competitions

• You can email people in the process of transaction

• You cannot send 3rd party emails without permission

• Be-careful not to spam!

T W I T T E R

T W I T T E R

• 140 characters of content• Conversation• Search• Retweet• Promoted Tweets• #Hashtags

P I N T E R E S T

P I N T E R E S T

• Pin Pictures• 95%

female!• No

advertising model - yet

M A R K E T I N G 1 0 1

• Not every person is ready to buy your product or service– Either not ready– Or not in a position to buy– Build your brand

• Lead generation– Can’t buy solar panels on your roof as a number of variables

• Such as size of roof• Direction roof facing• Electrical wiring

– Balancing quality data with getting contact details– Incentivise people to leave data

• Win prizes• Free brochure• Discount on ordering later• Book a no quibble call

– Don’t forget to book a time– Show some good sample sites

T O P T I P S

T O P T I P S• Website – contact details are essential!

– Writing content• People will come and read your content• Other businesses will link to you

– SEO– Traffic

• Facebook Pages– Start talking– Monitor what gets more interaction

• Twitter– Follow related people– Change times and days of posts

• LinkedIn• Email

– Mailchimp – Send when you have something to talk about ie new products or

offers

T O P T I P S– Work out who you want in your business?

• Locals/Tourists/Both• Where do they hang out?

– Use other local businesses to help grow yours• People use smart phones when they are out

– Promote in pubs, B&B’s & restaurants• Share across social media• Totally Locally / Local listings sites

– Reviews• Trip advisor

– Group Buying• Wahanda• Groupon

– Build your brand• With customers• With referrals

– Brand advocates

Q U E S T I O N S A N D A N S W E R S

F O R M O R E I N F O

Brightdigitalminds.co.uk