Post on 01-Sep-2014
description
in construction
social media
martin brown
in construction
SELCA May 2011
t: @fairsnapemartin brown e: fairsnape@gmail.com
socialwhat?
t: @fairsnapemartin brown e: fairsnape@gmail.com
real time web
t: @fairsnapemartin brown e: fairsnape@gmail.com
Why social media?
Its where you will find your customers,clients, staff, suppliers, contractors,friends …. people
Its not a new thingbut a new way of doing old things,
…. like talking and communicatingand having conversations again …
something emails killed?
t: @fairsnapemartin brown e: fairsnape@gmail.com
What do people see when they look for you on-line?
t: @fairsnapemartin brown e: fairsnape@gmail.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
visibility
intelligencelearn + share
communicate
see and be seen innovative punch above weight
leads industry + Market client + competitor
sustainability best Practicegood news
staff + clients … people conversations
relationships
Why use social mediain construction ?
t: @fairsnapemartin brown e: fairsnape@gmail.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
Bid and PQQ Production
Collaborative input to bids
t: @fairsnapemartin brown e: fairsnape@gmail.com
Bids and Interviews
Contractor Interview Team
Project Team Client
t: @fairsnapemartin brown e: fairsnape@gmail.com
Confidence
Know the client’s culture
Keep eye contact
Enthusiasm
Evidence
Be a team
Share experiences
Be real
Don’t rely on technology
@fairsnape: running bid presentation skills workshop:-What’s your number one tip for presenting at interviews?
Real-time helpfrom twitter
t: @fairsnapemartin brown e: fairsnape@gmail.com
Blogs
new look project diaries?
Learning from clients
t: @fairsnapemartin brown e: fairsnape@gmail.com
Site Diary
Site Images
+ = ?Making site images work
t: @fairsnapemartin brown e: fairsnape@gmail.com
Web Project SheetsLinks to Building / Facilities websiteInnovative solutionsClient websiteContractor websiteSupply Chain linksProject Blogs + ImagesGoogle Maps
QR Code (for accessing online info from printed version)
AllowFeedbackRSS Sharing onwards
Make project sheets come alive again
t: @fairsnapemartin brown e: fairsnape@gmail.com
this presentation online
Great forgetting widerreach of yourpresentations
and …
t: @fairsnapemartin brown e: fairsnape@gmail.com
… limitless opportunities for QR codesSource: SMPR @katiebrowntweets
t: @fairsnapemartin brown e: fairsnape@gmail.com
Construction need to
unlockthe potential of social media
t: @fairsnapemartin brown e: fairsnape@gmail.com
Poorcommunications at
the root of mostconstruction
problems?
t: @fairsnapemartin brown e: fairsnape@gmail.com
French politician Alexandre Ledru-Rollin
“There go my people I must find out
where they are
going so I can lead them.”
t: @fairsnapemartin brown e: fairsnape@gmail.com
Don’t forget to measure
Social Media is like any otherInitiative …
Guidelines Objectives Targets Measure Evaluate
t: @fairsnapemartin brown e: fairsnape@gmail.com
And have some form of fair play
Web Use Guidelines Policy
or
Code of Conduct
t: @fairsnapemartin brown e: fairsnape@gmail.com
Getting started
Join LinkedinExplore your digital visibilityEngage with twitter (top 20?) Put site pictures to workExplore QR
t: @fairsnapemartin brown e: fairsnape@gmail.com
Hands ongetting started
eg:
helping you …
t: @fairsnapemartin brown e: fairsnape@gmail.com
Improving your digital visibility
helping you …
t: @fairsnapemartin brown e: fairsnape@gmail.com
Web in a hour(for micro SME’s)
helping you …
t: @fairsnapemartin brown e: fairsnape@gmail.com
PR support… through friends
helping you …
t: @fairsnapemartin brown e: fairsnape@gmail.com
Social MediaUser Guidelines
helping you …
t: @fairsnapemartin brown e: fairsnape@gmail.com
There’s a party going on …you got an invite, now, do you …
Ignore the invitation …
Go but sit in the corner …
Wear a paper bag over your head
Burst in and shout
or
turn up and just act normal
in construction
SELCA May 2011
social media
martin brown
@fairsnape