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Introduction to Social Media & FundraisingAudio is only available by calling this number:Conference Call: 866-740-1260Access Code: 6339392

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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

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talks!

Introduction to Social Media & FundraisingFacilitator: Kami Griffiths, TechSoup

Presenters: John Haydon, Chris GarrettSponsored by

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Today’s Speakers

Volunteer: Becky Wiegand, TechSoup

Kami GriffithsTechSoup

John Haydonjohnhaydon.com

Chris Garrettchrisg.com

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

What we’ll cover

• Before you go online• The big picture• Three fundraising models for $$$

– Campaigns– Events– Grassroots

• Turning fans into fundraisers

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Before you go online

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Before you go online

Creating a conversation on the issue

vs. Talking about your

nonprofit

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Before you go online

• Oxfam’s fundraising result shrunk by

50% even though their membership

grew 50%.

• Everything changed when they

started focusing on how 100 million

people went hungry in 2008.

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Before you go online

• FYI - video is one of the most powerful ways to start this conversation.

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Before you go online• Another great example – from Girleffect.org

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

The Big Picture...

... and how it all ties together

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - $$$

•Perpetual •Events / Wishlist

•Grassroots

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Perpetual or “static”

fundraising

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - Perpetual

• Perpetual or “static” fundraising model allows anyone to donate whenever they like - on their terms.

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Event or “wishlist”

fundraising

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - Events• Events / Wish lists are tied to a specific

need or event.

$14,500 in 24 hours for Strength.Org

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - Events• Events / Wish lists are tied to a specific

need or event.

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - Events• Events or Wish lists enable donors to feel

more directly involved with the impact of their donations.

Buy a hug for $10 and have it “sent” to a specific area of need.

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Grassroots or “engagement

”fundraising

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Three fundraising models - Grassroots• Grassroots approach involves leveraging your

cultists for fundraising.

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

• Grassroots approach involves leveraging your cultists for fundraising.

Three fundraising models - Grassroots

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Fans to Fundraisers

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Social Media Journey

• Take your audience on a journey

Visitor

Return Visitor

Subscriber

“Converted”

Advocate

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Finding fundraisers within your fanbase

“Sneezer” Volunteer Donor

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Mobilizing your fanbase for fundraising

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

More resources• Rednose Day: http://www.rednoseday.com/do_something• Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82• Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/• Rednose Day: http://www.rednoseday.com/about_rnd• Facebook Groups and Pages – Features, Benefits And Killer Tips:

http://johnhaydon.com/2009/04/facebook-groups-pages-tips/• 15 tips for fundraising on Twitter:

http://www.diaryofareluctantblogger.com/2009/06/small-pebbles-make-big-waves-15-tips.html

• Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/

• 10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/2007/12/10-tips-for-asking-bloggers-to-write.html

• Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-handbook-launched/

• 12for12k raised $14,500 in 12 hours: http://12for12k.org/2009/03/19/thank-you/

talks!

Questions?Submit your questions using the chat box.

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Continue the Discussion…

• Additional questions can be answered by posting in the Emerging Technology Forum:– tinyurl.com/l7nrns

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from

your colleagues– Browse upcoming events and conferences

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

Upcoming webinars

• Using Mobile Technologies for Outreach and Education – Thursday, July 16, 10am Pacific

• Meet Microsoft SharePoint – Wednesday, July 22, 11am Pacific

Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392

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talks!

Thank you! Please complete the post event survey!

Kami Griffiths, kami@techsoup.org, 415-633-9392