Social Media and Fundraising: Using FacebookMunindra Khaund

Agenda

Adults and Social Networks Social Media and Charitable Organizations Facebook

Pages and Groups Samples and Guidelines Non-Profit Organizations on Facebook Facebook Pages: Building Your Community Planning Your Outreach on Facebook Facebook: Guidelines Facebook: Ads

Resources Conclusion

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Adults and Social Networks*

35% of American adults have a profile in a social network 65% of American teens use social network

89% use their online profiles to keep up with friends 57% use their profile to make plans with friends 49% use them to make new friends

* Adults and Social Network Websites, Per Internet and American Life Project

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Social Media and Charitable Organizations 89% of charitable organizations using at least one form

of social media 79% of charities using either social networking or

video blogging Video is up by 38% Social networking is up by 47%

81% responded that social media is “somewhat important” for the future

45% responded that social media is very important to fund raising

Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing

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Facebook: Pages and Groups

Pages Available to public and

indexed by search engines Add applications Review statistics

Updates are not the same as messaging members in a Group

Groups Message entire Group

Control enrollment

Only visible to members

Cannot add applications

No statistics

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Non-Profit Organizations on Facebook

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Facebook Pages: Building a Community

Post and send updates Status updates

Post events Upcoming events

Add images and videos From events

Advertise Social ads

Add applications FBML, Causes

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Planning Your Outreach on Facebook

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Facebook: Guidelines

Branding Updating content Use photos, videos, links Use Apps correctly Encourage interaction Put something in the basket Connect and integrate: Flickr, Twitter, YouTube Why should I become a fan?

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Facebook: Ads

Business or brand - to promote a product or service 100% branded by the advertiser Link to a page, application, or external website

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Resources

Facebook Pages | Facebook How to Use Social Media for Social Change The Facebook Marketing Toolbox

So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

A Facebook App for Every Occasion… Even Recruiting

Colleges and Universities Adopt Social Media to Recruit and Research Potential Students

How Not to Lose Face on Facebook, for Professors

Social Media Strategy: Athletes for a Cure

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Conclusion

It’s about the donors Being loyal to donors Remember the power of a photograph Engage and connect online Ask your “friends” to ‘enlist friends’ Establish guidelines and have a plan

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