INTRODUCTION TO ONLINE MARKET RESEARCH

WHAT IS ONLINE MARKET RESEARCH?

A set of

strategies used

b companies to

determine how

their products are performing on the market and

with individual

customers.

Strategies

Product Performance

Trends

Wider audience

More information on target audience

ADVANTAGES OF INTERNET SURVEYS

ConvenientLess expensive

AccurateAutomation

Why market research?

You need insight to decide

Online VS Offline Research

VS

Offline

High cost

Need interviewer

to collecting

Less flexibility

for respondent

High chance of error

Time consuming

Limited research

area

Need to find specific

criteria

Cannot implement

Logics

Online

Low cost

Image and video

availability

Complex questionnaire

handling

Inconsistence answer

elimination

Speed delivery

Error free

No interviewer

Implement Logics

WHY ONLINE RESEARCH?

THE ERA OF MULTIPLE GADGET CONNECTED

25.2% from Featured Phone

49.1% Accessing from

Desktop PC

71.3% from their

Smartphone

73% Accessing from Laptop

26.3% from their Tablet

ONLINE RESEARCH FLOW

Create questionnaire

Data collecting

Data processing

Analysing Reporting

ON

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E SU

RV

EY P

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CES

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