Facing 2015 Market Opportunity for Online Shopping Online

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Facing 2015 Market Opportunity for Online Shopping Industry

Transcript of Facing 2015 Market Opportunity for Online Shopping Online

Page 1: Facing 2015 Market Opportunity for Online Shopping Online

     Facing  2015  Market  Opportunity          for  Online  Shopping  Industry    

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Profile of Respondents

This  research  was  conducted  to  1.213  internet  users  in  10  ci2es  in  Indonesia  by  phone  survey  with  purposive  random  sampling  technique,  margin  of  Error  2.81%  with  confidence  level  95%.    Respondents’  age  are  ranged  from  18    to  45  years  old  whom  came  from  various    occupa2ons  such  as  employee,  entrepreneur,  house  wife,  and  student.    

Survey  BMI  Research  2014:  

Overall,  73%  of  internet  users  online  everyday.  

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Facing A Market Opportunity

255.461.700  Popula2on  Predic2on  in  2015  128.366.700  (Male)    127.095.000  (Female)  Source:  Indonesia  Popula;on  Projec;on,  Bappenas  –  BPS  2013  

139.000.000  Internet  User  -­‐  Predic2on  in  2015  (APJII)  150.000.000  Target  of  Internet  User  in  2015      

               (Kemenkominfo,  2014)  

Market  Online  Shopping  in  Indonesia  will  be  influenced  by  total  of  

populaEon  and  total  of  internet  users.  

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   OVERVIEW  2014      

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Online Shopper –who are they?

47%  

By  gender:  

53%  

By  age:  

8

16

20

33

23

41 - 45 years old

36 - 40 years old

35 - 35 years old

24 - 30 years old

18 - 23 years old

Overall,  53%  of  online  shopper  are  female.  

Based  on  age,  56%  of  online  shopper  are  young  people  (18  –  30  y.o).  

Base:  online  shopper  (n=609)    

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8  out  of  10  online  shoppers    use  mobile  device  (hand  phone,  note,  tablet/iPad,  smartphone)  to  shop  online  

Online Shopping Habit – Media to do online shopping Base:  online  shopper  (n=609)    

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What customer buy  

41%   40%   11%   11%  

5%   5%   4%   4%  

2%   2%  

Base:  online  shopper  (n=609)    

cloths   Fashion  &  accessories  

electronic  gadget  

Car  accessories  

beauty   groceries  hobby  &  game  

motorcycle   Ticket/  hotel  

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   OUTLOOK  2015  

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Penetration of Online Shopping

Online  Shopper  

24%  Non  online  shopper  76%  

Survey  –  BMI  Research,  2014  

In  2014,  penetra2on  of  online  shopping  among  internet  users  reached  24%.  While  in  2015  market    predicted  will  growth  more  than  2x  and  reach  57%.      This  escala2on  has  been  confirmed  from  online  shoppers  who  intent  to  re-­‐purchase  and  non-­‐online  shoppers  who  intent  to  purchase  in  the  future  and  also  in  accordance  with  internet  users  growth.  

(BMI  Research)  

7   7  

24  

57  

2012  (APJII)   2013  (berbagai  sumber)   2014  (BMI  Research)   2015  (predic2on  -­‐  BMI  Research)  

PenetraEon  of  Online  Shopping  2012  -­‐  2015  (%)  

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Market Size Forecast  With  the  value  of  the  average  expenditure  per  person  per  year    

Rp  825.000,-­‐  The  value  of  online  shopping  in  2014  is  es2mated  at  

Rp  21  Trillion.          Assuming  with  same  value  of  expenditure,  in  2015  the  total  value  of  online  shopping  is  predicted  to  increase  to  

Rp  50  Trillion.    

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Most Complaint in Online Shopping  

The difference product display specification with product received 22%

Long shipping time 9%

Internet connection problem 4%

Fraud issues 5%

Base:  online  shopper  (n=609)    

Key Driven to Online Shopping  

1. Easy / simple

2. Cheaper

3. Do not like to shop offline

4. Plenty of options

5. Good quality products

Base:  online  shopper  (n=609)    

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Barriers to people buying product online

q  I  do  not  trust  shopping  online   36%

q  Shopping  offline  is  more  fun 24%

q  I  want  to  try  the  product  before  buying

16%

q  Not  necessary 11%

q  Confusing/troublesome 11%

Base:  non  online  shopper  (n=604)    

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Top 10 Awareness of Online Shop - 2014

71  

58  

46  

32  23   18   14   10   10   8  

1   2   3   4   5   6   7   8   9   10  

q  Top  3  awareness  of  online  shop:  OLX/Tokobagus,  Lazada,  Berniaga.com  

q  Phenomena:  Some  of  internet  users  prefer  to  shop  online  via  group,  forums,  and  social  media  such  as  Facebook,  BBM,  Instagram.    

Base:  online  shopper  (n=609)    

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Source of Awareness of Online Shop

Source  of  informaEon    • Television  (TVC,  news):  59%  • Friends/family:    57%  

• Website:  56%  

• Social  Media:  33%  

Base:  online  shopper  (n=609)    

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