Intro to LinkedIn

Charlotte CorkeWorld of Work Careers CentreLiverpool John Moores University

• Understand its value• Who you are - profile• Who you know – networking• What you know – employer research• Understand how employers use it

Intro to LinkedIn

What percentage of recruiters have hired through social

networks?

A: 38%B: 58%C: 78%

300M+Professionals globally

3.5M+companies

150+industries

24K+universities

15M+users in UK

Who uses LinkedIn?

300k+jobs

How to be ready for these opportunities

IdentityWho you are

NetworksWho you

know

KnowledgeWhat you know

Who you are

Your identity

1. Be FOUND 2.Be GREAT

1: RegisterRegistering for LinkedIn is fast and free!

2: Build your profileAdd a professional photo

You’re 11 times more likely to be viewed when you have a photo – but make sure it’s the right photo

2: Build your profile

Think Keywords

2: Build your profileHeadline - use this to tell people what you are passionate about

2: Build your profileHeadline - use this to tell people what you are passionate about

2: Build your profileSummary – this is your “elevator pitch”

2: Build your profileExperience and Qualifications

2: Build your profileSkills and Endorsements

2. Get endorsed

1. Add skills

Super powered keywords

2: Build your profileRecommendations

Who you know

Your network

Not just for today- for the future

3: Build your networkConnect with all the people you know

Your LinkedIn network

Personalised invitationsAlways send connection requests from the person’s profile so you can use a personal message to give the context to your connection

What you know

Knowledge and Insights

Use LinkedIn to your advantage

Use LinkedIn to get an insight into- People working in your field, their

skills, their career paths- Companies you would like to work

for- Different job roles in those

companies or in your field- What graduates from your degree

subject have gone on to do

Research

GroupsFinding the right groups – some are suggested

Jobs

Jobs

“LinkedIn is certainly my method of choice for connecting with talent for our business. 

There are teams of recruiters across the country that as we speak are actively trying to find talented candidates on LinkedIn.

It’s such a rapidly growing talent pool that I think you can’t afford not to be a part of.

It allows you to build a really useful professional network, which will stay with you throughout your career.” 

Nicola Heywood

Strategic Resourcing

Employers

Employers proactively target the talent they need using “LinkedIn Recruiter”They can search by- University- Field of study- Graduation date- Keywords- Groups

Employers

Useful resources

LinkedIn Help Center

http://help.linkedin.com

Student support site

http://students.linkedin.com/uk

Intro to LinkedIn

Any questions?

To find me on LinkedIn, search Charlotte Corke